Maximising the potential of LinkedIn

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Maximising the potential of LinkedIn

Sue BeckinghamEducational DeveloperFaculty of ACESSheffield Hallam Uni

Dave CottonSenior Careers AdviserCareers & EmploymentSheffield Hallam Unihttp://www.kaplang.com/blog/2009/12/25/pc-social-media-icons/1Why would you or your students want to use LinkedIn?

http://www.alexa.com/topsites/global LinkedIn is in the Top 20 most visited websites in the world

Nearly 2 billion people searches on LinkedIn

LinkedIn Demographicshttp://www.alexa.com/topsites/globalhttp://press.linkedin.com/about

3 120+ million members worldwide 11m+ are recent graduates (2005-10) 20m+ members in Europe 5m+ members in the UK

Company presence 2m+ companies have a page

LinkedIn Groups18 million members

LinkedIn Demographicshttp://press.linkedin.com/about4The key professional networking tool

the corporate office

the water cooler

the staff canteen

the bar

John Hill - Michigan State University Alumni Association Director of Alumni Career Services http://www.youtube.com/watch?v=4KyzfAz365w5

personal rolodexLinkedInThe power of online connections

recruitment/job seeking develop a personal brand opportunity to learn and share global connections maintain connections ongoing 24/7 networking ability to be known and found 6 degrees of separation

4.74** new Facebook study Six degrees of separation - Stanley Milgram 1967

http://www.facebook.com/notes/facebook-data-team/anatomy-of-facebook/10150388519243859

http://www.nytimes.com/2011/11/22/technology/between-you-and-me-4-74-degrees.html?_r=27However. an unprofessional profile can be more damaging than not having one at all.

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Profiles9http://www.alexa.com/topsites/global!

will find you!Be mindful of how people search for information10LinkedIn ranks highly!

11Who will look at your online profile? What do people want to know about you? Where will they use this information? Why is your profile important? When and how often do you update it? How will you use your profile to your advantage?Questions to considerhttp://www.alexa.com/topsites/globalhttp://press.linkedin.com/about

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http://www.linkedin.com/directory/groups/

Maximise the potential of Groups15Student internships and graduate job opportunities

http://www.linkedin.com/studentjobs

http://www.linkedin.com/studentjobs

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http://resume.linkedinlabs.com/http://resume.linkedinlabs.com/

17LinkedIn Cardmunch

http://www.cardmunch.com/http://www.cardmunch.com/18LinkedIn Apply Button

https://developer.linkedin.com/applyhttps://developer.linkedin.com/apply19Make use of the suite of apps available to promote yourself and the University

Tip:

Promote conferences, workshops and open days.

Tip:

Upload presentations on SlideShare and show them on your LinkedIn profile.

Tip:

Include books you have authored/edited

Follow other people's lists

Tip:

Share polls via Facebook and Twitter to maximise responses

Discussion

Sharing ways LinkedIn has been used to engage students and develop their online professional profile

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