Maximising the potential of LinkedIn

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Maximising the potential of LinkedIn

Sue BeckinghamEducational DeveloperFaculty of ACESSheffield Hallam Uni

Dave CottonSenior Careers AdviserCareers & EmploymentSheffield Hallam Uni would you or your students want to use LinkedIn? LinkedIn is in the Top 20 most visited websites in the world

Nearly 2 billion people searches on LinkedIn

LinkedIn Demographics

3 120+ million members worldwide 11m+ are recent graduates (2005-10) 20m+ members in Europe 5m+ members in the UK

Company presence 2m+ companies have a page

LinkedIn Groups18 million members

LinkedIn Demographics key professional networking tool

the corporate office

the water cooler

the staff canteen

the bar

John Hill - Michigan State University Alumni Association Director of Alumni Career Services

personal rolodexLinkedInThe power of online connections

recruitment/job seeking develop a personal brand opportunity to learn and share global connections maintain connections ongoing 24/7 networking ability to be known and found 6 degrees of separation

4.74** new Facebook study Six degrees of separation - Stanley Milgram 1967 an unprofessional profile can be more damaging than not having one at all.



will find you!Be mindful of how people search for information10LinkedIn ranks highly!

11Who will look at your online profile? What do people want to know about you? Where will they use this information? Why is your profile important? When and how often do you update it? How will you use your profile to your advantage?Questions to consider


Maximise the potential of Groups15Student internships and graduate job opportunities


17LinkedIn Cardmunch Apply Button use of the suite of apps available to promote yourself and the University


Promote conferences, workshops and open days.


Upload presentations on SlideShare and show them on your LinkedIn profile.


Include books you have authored/edited

Follow other people's lists


Share polls via Facebook and Twitter to maximise responses


Sharing ways LinkedIn has been used to engage students and develop their online professional profile