The observation survey
The Observation Survey is useful to observe, to code and to measure the times of permanence and to interprete the visitors’ behaviors during their visit in the museum.
Surveys the visit paths
Analyses the times of permanence and the stops
The direct observation of the visitors’ behavior is particularly useful for:
Evaluating the potential of communication of the museumpermanence and the stops
Pointing out what (objects, showcases, tags,…) attracts the most the visitors’ attention or what is ignored (attractiveness and rejection)
communication of the museum
Evaluating the accessibility and the services of the museum and the ways the visitors use them
Evaluating the effectiveness of permanent and temporary exhibits
The observation survey
The observation survey
The observation survey
Miranda Project
It aims at:
Evaluating the display / path
Verifing the communication system of the museum
Optimizing and simplifying the
A. Tools and devices
B. TrainingOptimizing and simplifying the data collection and interpretation
Reinforcing the skills of the museum staff
Creating a repository of organised information concerning all the museums involved
C. Research and support on site
A - Tools and devicesThe technological infrastructure of Miranda
1- Creation of a model 2- Observation on site 3- Data display
Web based interface for creating a graph model
Touch screen interface on mobile devices
Web application for data searching and reports writing
Reserved working area
Web Interface for the museums staff
Creating a museum graph
The whole museum display is represented as a graph made of significant points: in these points the times of permance of the visitors are registered.
Observation on site
An interface loaded on a mobile touch screen device allows the researcher to register in real time the visit paths, dividing them into a series of oriented arches, which connects the points in the graph.
Registering the visitors’ behaviors
In these points you can also register the data regarding the visitors’ behaviors during their visit using an iconic system which classifies the points in different typologies.
B - Training
The museum staff is trained and supported step by step.
Methodology and observation survey
Learning how to use specific tools
Analysis of the museum space and creation of a model of the displayof a model of the display
Observation on site
Data entry
Elaboration and representation
Analysis and use of the data
C - Research and support on site
Sharing the aims with the museum
Creating a model of the museum space
Behaviors identifyingBehaviors identifying
Training the museum staff
Field phase
The display of the data
Data display
Data display
Data display
Data display: the thermography
Museums experimenting Miranda
Musei Capitolini – Rome
Museo Nazionale del Cinema Turin
Castello di Rivoli – Museo d’Arte ContemporaneaCastello di Rivoli – Museo d’Arte Contemporanea
Pinacoteca Giovanni e Marella Agnelli – Turin
Regional Museum of Natural Science
…and many others