mmCHANNEL Mul,media Mobile Channel
“Building Through Interac2on”
Building the mobile soccer content scene towards 2010 – 3D Goals, advergaming, premium mobile games and more
July 2009
May you require more informaDon, please refer to : Marc Ian Rose,
Chief Commercial Officer Mobile +34 659 269 142
marc.rose@mmCHANNEL .com
The opportunity:
• Football is one of the biggest drivers of mobile content
• The world cup 2010 will also drive large amount of advertisement towards football in the upcoming 12 months
Page 3 Confiden,al Document
The program mmCHANNEL together with its content and technology partners can help service providers develop an impressive football program through 2009-‐2010
• Service delivery pla?orm capable of integra,ng of the most op,mally way with the service provider and its current sports offering
• 3D Goals service for both WEB and WAP delivering first the main European leagues, then Champion league and building up to the World Cup
• 3D goals iPhone applica,on
• Top class premium games around football with an exclusive 3D World Cup games deliver star,ng in Q4 09
• Sports oriented Advergames (adver,sing on the fly)
• An the possibili,es of adding promo,onal and interac,ve components as the year progress (rankings, community,.)
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Advergames and premium games
World Cup Premium 3D Mobile game (sponsored or paid)
3D Goals European Leagues
Competitions and rankings
3D Goals World Cup
Q3/Q4 Q1 10
Program
Q2 10
The program Delivering a number of set iniDaDves towards the year building up towards the world cup (plus many others that could be defined in the coming months)
Confiden,al Document Page 5
In mmCHANNEL, we conDnue focusing on promoDng all type of new iniDaDves and products with an end2end orientaDon towards our customers
Content acquisi,on & service management
Advanced mobile & online front ends
Marke,ng and advisory services
Digital entertainment service delivery
solu,on
“The Technology”
“The WOW and usability factor”
“The back end and everyday work”
“The evolu2on and revenue enhancer”
Service Delivery PlaAorm & Value Proposi2on
Confiden,al Document Page 6
3D Goals CONCEPT
3D Goals for Web and Mobile All the interna,onal leagues decisive ac,ons are now available on mul,-‐screens gathered as:
Right free 3D Video clips; perfect reproduc,ons of the ho]est ac,ons.
Video clips gathering audio comments, stadium ambient sounds and wri]en descrip,on of the ac,on.
Video clips including various viewpoints such as bird view, player view, ball view... etc
TV ac,on snapshot.
Real screen captures as seen on a Nokia N95
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COVERAGE AND CHANNELS
The 3D soccer live service cover all the soccer events ( na,onal leagues, championships...) and is ready to launch.
3D soccer live covers all the European leagues such as: La Liga / Premiere league / Calcio / Bundesliga...
Also available for Champions League and 2010 World Cup
3D soccer live comments are available in English, Spanish and other languages on demand.
The service can be provided through mobile by:
• Via mms alert
• Via WAP complete download sec,on
and WEB:
• Free consulta,on and streaming downloads
3D Goals for all screens
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3D Soccer (for all screens)
Including an iPHONE applica,on to deliver the service
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PRODUCT FEATURES
Delivery formats
ArDficial intelligence, allowing the automa,c reproduc,on of the team strategic movements in a record ,me.
Visual Engine/cu^ng edge technology , gathering an amazing image quality, and level of details.
2G 10 seconds 100Kb
176x144 pixels 1 camera view
3G 30 seconds 600Kb
176x144 pixels 3 camera views
Includes slow mo2on
Web 30 seconds
6Mb 352x288 pixels 3 camera views
Includes slow mo2on
Each ac,on is perfectly reproduced thanks to advanced technologies.
A huge 3D animaDon library, containing real player's mo,on captures, such as scissors, kicks, shoots etc... moreover the physical features of the players (skin colour, hair style...) are respected.
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3D Goals
Just click to get a feeling of this amazing product!!!
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BRANDING EXAMPLES marca.com elmundo.es antena3noticias.com
3D Goals 3DSoccer is currently delivered by key Spanish sport /news media partners & it is ready for internaDonal distribuDon for the 2009/2010 season and world cup .
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3D Premium games
Page 13 Confiden,al Document
3D Premium games
Page 14 Confiden,al Document
Types of games
3D Premium games
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3D Premium games
LFP 09 (2010 available soon)
With LFP 09 you can manage the finances, buy, sale players, create training programs and make management decisions that will be key to take your team to the top of the league
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3D Premium games
Penalty (LFP 09 java version & World Cup 10 iPHONE version)
Play a penalty shoot out as a player and a goalkeeper for your team. Pressure on both sides!!! You will have to perfectly adjust the direc,on, strength, impact point to the ball if you want to win
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The user experience is simple, adracDve and interesDng both from the user point of view and for the potenDal adverDsers
Add possibili,es.
Inters,,als
Pre-‐Roll
In-‐Game
Post-‐Roll
Banners
4
1 5
3 3
2
Advergaming
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3D soccer live is the perfect value added content , as it enables your partners and brands to adver,se and reach their target audience.
The videos can be fully adapted and integrated with brands colors, logo.
Branding can be applied to: • TV bug on screen corner • As a watermark in the field • On the sidelines adver,sment • Splash screen before video playback • On screen banner
3DSoccer Euro 2008 goals delivered by medioDempo.com and sponsored by NIKE.
3D GOALS SPONSORS AND BRANDING
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Capable of making the premium games also sponsoring oriented
Advergaming – Premium games
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Nike example: items available from skinning… Nike examples applied to our “Total Soccer2 game (I)
Advergaming – Easy Football Games
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Nike examples applied to our “Total Soccer2 game (II)
Advergaming – Easy Football Games
Confiden,al Document Page 22
Community, interac2on, promo2on Rankings and promoDons
Rankings are perfect for
prizes and promotions
and create all year
round interactions and
building up towards the
World Cup �
Confiden,al Document Page 23
Service Architecture
• User will subscribe using differed methods • Both subscrip,on ac,va,on and cancella,on are
communicated to mmPLAY along with MSISDN • mmPLAY maintains list of ac,ve subscribers • Recep,on of new content (new goal) triggers content forward
process • A unique download URL is send to each ac,ve subscribers
when a goal occurs • The users clicks the URL and downloads
mmPLAY Download
Subscrip,on management
Service Provider
SMS
www.
Content forwarded
Goals content Ac,ve
subscribers W&MSISDN
mmCHANNEL’s Rapid Deployment model allows non-‐intrusive service provision to a Service Provider’s infrastruture within a maUer of weeks; not months.
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6 Week - 1 Project
Week 6 Week 7 Week 8 Week 9 Week 5 Week 10
FTP and delivery integration
Sites and content preparation
Designs and specs ready and agreed
Ad-server and placements ready
Testing
Including commercial negoDaDons program can be ready to start at the beginning of the European leagues (September)
Business Model and next steps
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Receive feedback from this presenta,on and its content (mainly campaign concept and defining final business model
Service Provider to defined Receive some more clarifica,on over the pending ques,ons and assump,on of roles over the technical integra,on
Finalize the campaign/pla?orm offer and proposal
Proposal acceptance and agree on the planning for the campaign launch
And now what next
Business Model and next steps
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A Partnership for Innova,on and Profit
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