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Mobile tipsfor advocacy
& other nonprofits
Rootwork.org
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Ivan Boothe
Rootwork.org
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• Drupal front-end development (freelance)
• social media consulting for nonprofits & community groups
• tech & social change organizer in Philadelphia
• community organizer theory & practice
Rootwork.org
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Mobile publicity
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Live-blogging an event• Press conferences can be largely pre-written• Post to social media so supporters can follow along• If others will be posting too, establish a hashtag
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Live-tweeting an event• Text from places you don’t have reception• Lets people follow-along in real-time• Embed Twitter feed in website• Become a source for news media
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Rallies and direct action• Encourage multiple staff to mobile-post to Facebook, Twitter, etc.• Have everyone text to one person at “mission control” who curates and posts.
Rootwork.org
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Rootwork.org
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PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Mobile media• Mobile photos: Facebook, Flickr, TwitPic• Mobile video: Facebook, YouTube, Vine
Rootwork.org
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PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Rootwork.org
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PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Storytelling• VozMob (Mobile Voices) allows low-income and immigrant communities to tell their stories via mobile voice & texthttp://vozmob.net/enhttp://vojo.co/ (hosted service)
• Media Mobilizing Project trains people to use mobile video to collect stories from their communityhttp://www.pbs.org/idealab/2008/07/participants-of-our-city-our-voices-release-first-
Rootwork.org
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Rootwork.org
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Checking in
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For organizations with physical addresses
• Be sure your correct physical address is on your Facebook page• Add your organization to Foursquare, claim your venue and create a page• Offer prizes or recognition, e.g. for most frequent volunteer
Rootwork.org
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Rootwork.org
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PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Rootwork.org
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PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Non-Profit Creates Foursquare Venues for Homelessness Awarenesshttp://mashable.com/2010/11/08/umd-foursquare-initiative/
Be creative with locations!
• destinations in “nearby places” include “old construction site” and “dumpster in the alley.”• the “tips” section included a message about Urban Ministries of Durham’s programs• check-ins like “Brian C. checked into abandoned doorway” spur friends to investigate
Rootwork.org
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ResourcesHOW TO: Create a Foursquare Page for Your Nonprofithttp://www.nptechforgood.com/2011/08/22/how-to-create-a-foursquare-page-for-your-nonprofit/10 Types of Nonprofits That Absolutely Must Add Themselves to Foursquarehttp://www.nptechforgood.com/2010/06/28/10-types-of-nonprofits-that-absolutely-must-add-themselves-to-foursquare/
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Mobile websites
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Responsive design• No longer mobile site vs. mobile app• Keep all the content on one site• Probably requires new design, but likely cheaper than an app or dedicated site• Sometimes apps are still worth it
Rootwork.org
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PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Rootwork.org
Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork
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PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
ResourcesFree Webinar on October 23! Five Reasons Why Your Nonprofit Should Prioritize the Mobile Web in 2014http://www.nptechforgood.com/2013/10/01/free-webinar-on-october-23-five-reasons-why-your-nonprofit-should-prioritize-the-mobile-web-in-2014/How and When Should Your Nonprofit Organization Invest in Mobilehttp://www.bethkanter.org/mobile-invest/
Rootwork.org
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What we haven’t covered
Rootwork.org
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Text-to-givehttp://www.nten.org/blog/2011/09/07/text-donate-campaigns-social-change
Short codes
Traditional mobile alertshttp://www.nptechforgood.com/2013/07/13/five-ways-to-build-your-nonprofits-mobile-subscriber-list-2/
QR codeshttp://picturesofpeoplescanningqrcodes.tumblr.com/
Rootwork.org
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