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September, 2011
Mobilizing Loyalty
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The Synergy of Mobile and Loyalty
For consumers, mobile is a channel that provides:− Convenience
− Consolidation
− Relevance
− Rewards
For retailers, mobile is a channel that solves for:− Ongoing data capture challenges
− Limited IT resource & bandwidth
− Driving increased share of wallet
− Creates bigger basket and incremental visits
For consumers and retailers
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CardStar Connect™ empowers merchants and brands to unite with their most valuable customers offering rewards, incentives and messages by mobilizing loyalty and membership programs.
THE LEADING MOBILE LOYALTY PLATFORM CONNECTING MERCHANTS AND CONSUMERS
89 Degrees develops marketing solutions that use advanced analytics to drive better results for data-intensive marketers.
NEXT GENERATION MARKETING SERVICE PROVIDER
Digital Consumer Loyalty Partnership
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15+ Years of Retail Loyalty Marketing
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Smartphones: Exploding Market Penetration Current Adoption:
− Nearly 40% of US mobile phone owners have a smartphone as of May 2011 (Nielsen)
Growth Projection: − Smartphone owners will the majority by the end of 2011 (Nielsen)
− U.S. sales of smartphones to grow from 67 million in 2010 to 95 million in 2011 and become the highest-selling consumer electronic device category (Gartner)
− Sales of smartphones will exceed those of PCs in 2012 (Morgan Stanley)
− Mobile Internet use via smartphones will increase 50 fold by 2015 (Coda Research Consultancy)
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Merchant Value Proposition
Easy access to your most loyal customers
ECHO
Convenience:
No buy-in or POS integration is required — and CardStar can create customized features and offerings
Relevance:
Tailor – and then push – high value content like mobile coupons and promotional messages with accuracy, timeliness and acceptance in real time via geo-targeting features — strengthening customer loyalty by guiding the shopping experience
Insight:
Use the business intelligence and analytics of CardStar to segment, target and stay connected to you most valuable customers
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Card Management
ContentServices
Publishingand Feeds Monetization Consumer
ExperienceBusiness
Intelligence
The CardStar/89Degrees Solution:
An End to End Mobile-Based Loyalty Program
Mobilizing Loyalty
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Creating mobile content has never been easier
IKEA
Coming to Centennial June 2011
Do Even More: Targeted Messaging
Developing the Program
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IKEA example Phase 1 – Pilot: What IKEA Gets
Card Design and Load Monthly Deals (up to 10) NO Card Feature on Merchant Page Store Locator Customer Service (800#) URL Links
Home
Family Portal
IKEA
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Macy’s Backstage Pass - UpdateFirst: Scan the code
Second: Get Exclusive content (videos) and as of August, get new deals and entry into Sweeps
Note: those without QR Code reader can TXT to get offers/sweeps.
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A Consumer’s Mobile Loyalty Experience
3 0 % O F F A N Y S I N G L E
I T E M
QR Code in-store, prominently displayed
Consumer scans code
CardStar Load, consumer picks Merchant Card
Consumer sign-up for deals
Deals delivered through CardStar (Weekly)
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Driving the Program: Marketing Components In-Store Signage
Staff Training and Incentives
Instant Offers/Discount to Drive Trial
Mobile Exclusive Offers to Incent Customer Adoption
Website Promotion
Viral / Social
Email, SMS promos
Direct Mail
Card Star Network
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Success Metrics Scans
How many consumers scan any QR Code
Loads/Sign-ups How many consumers load the application and STAGE loyalty cards on
their phones
How many consumers join SMS and/or Email from the unique codes
Delivery How many deals are delivered to members
Open/Views How many open/view each of the offers
Sales (TBD)
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Activity Summary Data Examples
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Deal Data Examples
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Monthly deals (# and frequency)
Basic or enhanced merchant information
Price per acquisition or monthly based on # locations
Tech integration (web services and real- time calls/enrollment) or static information
Self-service or enhanced reporting and analytics (dynamic real–time reporting, dashboards)
MarketingNeeds Budget
Service
The Sweet Spot?This is different for each client. We will
work with you to develop the blend of services and support that fits your organization best.
Program Considerations
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All of the above + Up to 15 monthly deals (dynamic, real-time upgrades/recalls/etc.) Enhanced merchant information (Customer Service Number,
additional links Geo-targeted offers Enhanced Sign-up (streamlined and optimized for CardStar)
All of the above Enhanced Reporting (deep dives, reports, dashboards, etc.) Advanced Features (declining balance card load and use, digital
receipting, product affinity analysis/compliments offers, mobile payment, first notice and access to future enhancements/features)
Card design and load 5 static monthly deals Basic Merchant Information (Store locater, URL) Basic Reporting (usage statistics)
Thought Starters: Approach Tiers
BASIC/TEST
ENHANCED
PREMIUM
Discussion
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