Mobilizing Banking Services

Mobilizing Financial

Services

March 2014

2 Copyright © Capgemini 2014. All Rights Reserved

Mobilizing Financial Services | March 2014 | Financial Services

Mobility has a Significant Impact on Your Business…

Supercharge customer

engagement

Get bigger share of

customer spend Increase Revenues 1

Improve workforce

productivity

Enhance

organizational

effectiveness

Efficient Enterprise 2

Bring in business

transformation

Rewrite the rules of

the game

Venture into Newer

Areas 3



…by Allowing to Choose from Endless Possibilities Banking » Retail and Commercial

Informational

Transactional

Interactive

Orchestrative Overview of multiple accounts

View balances

Transaction history/Summary

SMS alerts

ATM finder

Transaction alerts

QR codes

Remote deposit capture

Balance/Account transfers

Bill pay

P2P payments

Mobile checkout

Barcode scanning

Actionable alerts

Personal financial

management

Transaction verification

Mass marketing

Social integration

Customer care

Opt-in preference

Management – marketing alerts,

offers and POS coupons

Location and context aware

service

Lifestyle management

Cross-channel

process Management

Mobile wallets

Source: Capgemini Analysis

Mobility is breaking the barriers and acting as

the base for building futuristic technologies



To Gain Competitive Advantage, Enterprises have to Constantly

Innovate to Address Stakeholders’ Experience

Relationship Managers demand mobile solutions for quoting & sales, and

for agency performance and training

Demand for distinctive & immersive tools has become the next playing field for

customer engagement & innovation

Consumers are using mobile devices to research, buy & service financial

needs including banking products

More than 1 in 4 millennial banking customers use mobile as their main

financial channel

Gen Y – a generation that skipped the PC era

mPayment collaborators such as Google, Paypal, Telefonica are betting

on mobile wallets as a popular payment mode in near future

Banks are planning to provide targeted offers to customers by

leveraging the spending patterns of customers

New

Technologies &

Channels

Changing

Customer

Preferences

Newer Customer

Segment

Changing Sales

Channel

Expectations

Source: Capgemini Analysis



Retail and Commercial Banks will have to Transform Their

Traditional Siloed Channels and Communication Systems…

ATM

Branch

Call

center

Internet

Traditional communications

Manual processes

Silos of information

No direct/coordinated

visibility to end customer

Bank Customer

Traditional Model

Govt.

Rating

agencies

Regulatory

body

ATM

Source: Transforming retail banking with SAP Enterprise mobility solutions



…into an Integrated Multi Channel Digital Environment

Powering Stakeholders with Branch in Hand

Unified, multichannel

communications

Automated processes

Direct visibility to end

customer

Customer-centric Model

Bank

management

Customer

relationship

Outside branch

service

In-branch

service

Source: Transforming retail banking with SAP Enterprise mobility solutions

Customer- centric Model : Customers will have access to sales and services when they choose, from

where they choose and using the device they choose



Leveraging Mobility

to Deliver

Superior Customer

Experiences

http://www.capgemini.com/resource-file-access/resource/pdf/ing_increases_reach_of_customers_with_mobile_app.pdf



To Succeed, You need an Enterprise Mobility Strategy What will your Banking Strategy Roadmap Look Like?

Real time info &

alerts

Real time info

sharing &

reporting

Workforce

management

Mobile

Worker

Approvals

Interactive

dashboards to monitor

workforce, etc.

Employee

tracking

Customer

support

Training

Documentation

Collaboration

tools

Customer

context aware

Pushed

information

Branch/ATM/Office

locations

Short term

Mid term

Long term

Strategic Goal

Mobile sales &

advice

Financial

transactions

Automated

transactions

Real time reports

and alerts

Mobile wallets



See the Whole Picture – Mobile Customer

Capgemini Enterprise Mobility Framework

Coherent Enterprise Mobility Strategy

Speak to a

person

Face 2 Face

Engage

online

The Customer

Need

The Channel

You Want

Call Center

Mobile Web

Mobile App

Branch

The Information

You Want

Legacy

Systems

BPM,

The Device/Platform

You Want

The Application

You Want

Sales

Service



See the Whole Picture – Mobile Worker

Capgemini Enterprise Mobility Framework

Coherent Enterprise Mobility Strategy

Users The Location

You Want

The Information

You Want

Legacy

Systems

BPM,

The Device/Platform

You Want

The Application

You Want

Sales

Service

Expenses

Home

Office

Train Station

Airport

Field

Salesperson

Account

Manager

Business

User



As a Front Runner in Enabling Enterprise Mobility Platforms,

Capgemini Offers an End-to-End Mobile Service Orchestrator

Strategy Mobile Applications Managed Mobility Mobile Platforms Reselling

Enterprise Mobility Orchestrator

Vendor Ecosystem

Mobile

Customer

Mobile

Worker

Enterprise

Mobility

Targets

Machine-to-

Machine



Ma

na

ge

d M

ob

ilit

y

Where Strategy Sits in Our Orchestrator

Fifteen years of mobility implementation experience at your fingertips...

For Your Employee For Your Customer

En

terp

rise M

ob

ilit

y O

rch

estr

ato

r

Strategic

Guidance

Mobile

Applications

User Experience and User Interface Design

Development and Testing

Mobile

Platforms

Platform Configuration and Implementation

System Integration and Security

Mobile

Reselling Licenses and Hardware

Enterprise Mobility Benchmark

Discover, Define, Deliver



Explore How Capgemini’s Enterprise Mobility Orchestrator can

Enable Your Journey

http://www.youtube.com/watch?v=sYq7pR8GLkA

http://www.youtube.com/watch?v=sYq7pR8GLkA



Driving Mobile Innovations through Capgemini’s ‘Apps Factory’*

Approach and Mobile Innovation Labs

Requirement

Drive the Cost per App down with our Rightshore® approach

Get apps built and deployed faster, but safely

Mobile Center of Excellence and Global Delivery factory standing by to follow the sun

and:

Accelerate early project phases

Bring the ‘end to end’ offering…from requirements.. to development… to test… to

support…all in one place

Development Test Support

*Our Apps Factory also addresses

responsive web design



Managed Mobility is at the Core of What We Do

We offer a complete solution, starting from the infrastructure, application license and essential support

services

Services

Appropriately Sized Hardware

Network Connectivity Backup and related IS

Services Security Services

Afaria/SUP License

Installation and Setup Initial Configuration Platform Support (Level 2 & 3)

License

Hosted

Infrastructure



Explore Our Managed Mobility Services

http://www.youtube.com/watch?v=OSeu6t7iPWY

http://www.youtube.com/watch?v=OSeu6t7iPWY



Let’s Start the Conversation

Contact us at [email protected]

Visit our website www.capgemini.com/mobilebanking

Meet our Mobility Experts

Connect with us

mailto:[email protected]

http://www.capgemini.com/mobilebanking

http://www.capgemini.com/experts/mobility

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http://www.linkedin.com/company/capgemini

http://www.twitter.com/capgemini

http://www.youtube.com/capgemini

http://www.slideshare.net/capgemini

The information contained in this presentation is proprietary.

© 2014 Capgemini. All rights reserved.

www.capgemini.com/financialservices

About Capgemini

With more than 130,000 people in 44 countries, Capgemini is one

of the world's foremost providers of consulting, technology and

outsourcing services. The Group reported 2013 global revenues

of EUR 10.1 billion.

Together with its clients, Capgemini creates and delivers

business and technology solutions that fit their needs and drive

the results they want. A deeply multicultural organization,

Capgemini has developed its own way of working, the

Collaborative Business ExperienceTM, and draws on Rightshore ®,

its worldwide delivery model.

Rightshore® is a trademark belonging to Capgemini

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Economy & Finance

Mobilizing Banking Services