Welcome!
Blah, blah, blah...
Product placement!
SNAP Summitwww.snapsummit.com
Open Bar!
Oh.
What Brands Can Learn from Obama
Christian PerryHead Business Guy, Room Full of People
(Polite applause)
Internet Marketing
Jedi Master
This guy.
0
125,000
250,000
375,000
500,000
MySpace Friends
McCain Obama
MySpace Friends
0
300,000
600,000
900,000
1,200,000
Facebook Supporters
McCain Obama
Facebook “Fans”
0
150,000
300,000
450,000
600,000
Biggest Facebook Group
John McCain for PresidentMillion Strong for Barack
Biggest Facebook Group
0
12,500
25,000
37,500
50,000
Twitter Followers
McCain Obama
Twitter Followers
0
25
50
75
100
Likely Voters, 18-34
McCain Obama
July 15 National Poll (18-34 y/o)
} my.BarackObama
Obama’s Social Network Structure
(Etc.)
Five lessons from Obama’s campaign
1. Empower Your Users
2. Leverage Real-Life Relationships
3. Communicate Like Your Customers
Presence:• Social Networks• Social Media• Blogs• Mobile
4. Design for Participation
?
5. Measure Your Success, and Adapt
•Who’s signing up?
•Who’s donating?
•Who’s attending events?
•How are people finding the site?
•Who’s responding?
Summary1. Empower Your Users
2. Leverage Real-Life Relationships
3. Communicate Like Your Customers
4. Design for Participation
5. Measure Your Success, and Adapt
May the Force of Social
Networks...
Be With You!
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