Omni-­‐Channel:  A  High  Level  Look    

Ma5hew  Bertulli,  CEO  and  Co-­‐Founder  

First…Context  

Omni-­‐Channel:  Common  Mistake  

When  you  hear  the  term  Omni-­‐Channel,  most  retailers  immediately  focus  on  “lighGng  up”  their  bricks  &  mortar  inventory.    This  is  far  too  narrow  a  view  for  what  Omni-­‐Channel  really  is.        

Omni-­‐Channel:  What  does  it  really  mean?  

“Omni-­‐Channel  Retailing  is  the  evoluGon  of  mulG-­‐channel  retailing,  but  is  concentrated  more  on  a  seamless  approach  to  the  consumer  experience  through  all  available  shopping  channels,  i.e.  mobile  internet  devices,  computers,  brick  &  mortar,  television,  radio,  direct  mail,  catalog  and  so  on.  Retailers  are  meeGng  the  new  customer  demands  by  deploying  specialized  supply  chain  strategy  soQware.”    -­‐  Wikipedia  

Omni-­‐Channel:  What  does  it  really  mean?  

Omni-­‐Channel    1.  One  View  of  the  Customer  2.  Responsive  Design,  Mobile  Apps,  Specialty  Apps  3.  Order  Online,  Pickup  In-­‐Store  4.  Reserve  Online,  Pickup  In-­‐Store  5.  Augmented  Product  InformaGon  In-­‐Store  6.  Loyalty    7.  AddiGonal  Payment  OpGons  8.  Start  your  purchase  on  your  phone,  finish  on  another  

device.