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Omni-Channel is a hot buzzword in 2014, but do merchants really understand what it means? Check out this short presentation that our CEO, Matthew Bertulli gave at our eCommerce Town Hall in June 2014. He tries to create context around the topic, and clarify the ambiguous topic of Omni-Channel.
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Omni-‐Channel: A High Level Look
Ma5hew Bertulli, CEO and Co-‐Founder
First…Context
Omni-‐Channel: Common Mistake
When you hear the term Omni-‐Channel, most retailers immediately focus on “lighGng up” their bricks & mortar inventory. This is far too narrow a view for what Omni-‐Channel really is.
Omni-‐Channel: What does it really mean?
“Omni-‐Channel Retailing is the evoluGon of mulG-‐channel retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick & mortar, television, radio, direct mail, catalog and so on. Retailers are meeGng the new customer demands by deploying specialized supply chain strategy soQware.” -‐ Wikipedia
Omni-‐Channel: What does it really mean?
Omni-‐Channel 1. One View of the Customer 2. Responsive Design, Mobile Apps, Specialty Apps 3. Order Online, Pickup In-‐Store 4. Reserve Online, Pickup In-‐Store 5. Augmented Product InformaGon In-‐Store 6. Loyalty 7. AddiGonal Payment OpGons 8. Start your purchase on your phone, finish on another
device.
