Online insurance. Today and tomorrow
Rafael Azizov, Buta Insurance
Azerbaijan International Insurance Forum
June 20th-21st, 2013
What pushed rising trend of online sales1. Increasing of internet penetration
UK – 82%US – 78%Azerbaijan – 50% Russia – 49%Kazakhstan – 45%Turkiye – 42%Georgia – 37%Ukraine – 31%
Source: International Telecommunications Union for 2011
2. Simple, Fast, Inexpensive & Comfortable Service3. Progress in online payment systems 4. New Smartphone trend as a driver for mobile sales
Online insurance in the World
Online insurance in the Region
Russia
Turkiye
Online insurance in Azerbaijan. Where we stand
Azerbaijani insurers use the following online sub-channels:
1. Selling corporate website2. Social Media
- Facebook- LinkedIn
3. Partner internet resources
Selling website
Social Media as an online sales channel
Social Media is a great instrument for online insurance, even if the insurer does not have the selling website.
Social Media – the best place to start!
To start the online selling on Facebook, the insurer need to increase:- Target audience- Interesting content- Developing Facebook application integrated to the corporate website or to partner platform
Facebook as an online sales channel
Partner internet resources. Avtosigorta.az
Avtosigorta.az – online motor insurance
Hesab.az simplifies the bill payment process
Auto.az – online car selling | Motor insurance
Amigo.az – online travel insurance
Future of online insurance. Mobile
Mobile-cellular penetration, 2013
Rafael AzizovDeputy CEOButa [email protected]
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