Transcript
Page 1: Oxiem | Search Marketing | Columbus, Ohio

Take your website, and your entire business, to new heights by riding the power of the

web. Oxiem Search Marketing combines organic and paid search capabilities to drive

targeted, quality web traffic for optimum results. All focused on the

three-part goals of traffic, quality of visit and conversion.

Some websites know the secret of achieving top placement across

the range of search engines. They understand the importance of,

and strategies to, rank at the top of the search results.

Organic Search Engine Optimization (SEO) involves the practice of

modifying your website to allow the search engines to traverse your site more easily

and more thoroughly. Search marketing includes a set of adjustments to your site

to remove the obstacles that search engines encounter when visiting. Often these

obstacles are invisible to the visitor, and a trained expert with specialized tools is

required to detect them.

Organic optimization is one component of a search marketing campaign that

may also involve Pay Per Click (PPC), Pay For Inclusion (PFI) and Directory Inclusion

components. Our search marketing experts can get the most out of your marketing

dollars with our managed Pay Per Click programs.

We constantly monitor your campaigns to ensure that you are getting the maximum

value for advertising budget. We provide you with extensive reporting, allowing you

to have as much involvement in the decision-making process as you wish. The Oxiem

analytics process involves a comprehensive review of all website statistics to create a

concise set of observations and recommendations, as well as provide measurable and

actionable information.

SEARCH MARKETING

oxiem.com | 937.484.8181

ABOUT OXIEM. Oxiem brings a fresh approach to effective web marketing for companies large

and small. By combining high-performance web sites, effective search marketing programs, social

networking and interactive flash media, we take e-marketing to a whole new level.

DEFINITION OF MEASURABLE,

BUSINESS-IMPACT GOALS

SITE ANALYSIS, CATEGORY,

COMPETITOR AND KEYWORD

RESEARCH

ORGANIC SEARCH

OPTIMIZATION

PPC/PAID SEARCH

PLACEMENT

CPM/ONSITE ADVERTISING

TARGET CONVERSION

STRATEGIES AND

MECHANISMS

LINKING CAMPAIGNS

RESOURCE CENTER/LIBRARY

ANALYTICS, REPORTING AND

CAMPAIGN TUNING

Search Marketing Drives Your Website And Business To Success.

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