a WinningBy: David Melamed

PPC Advertising Strategy

playing out a conversation inYOUR PROSPECTS ARE

their heads

IN THEIR HEADSJoin The Conversation

YOUR JOB IS TO

asking a question.When a prospect searches in Google, They are

Answer Their QuestionYour Ad Should

When They Click Through,

“Tell MeMore…”

They are Asking You,

When They Visit Your Website,

You Should Fulfill The ImpliedPromise Your Ad Made.

“Yes, Please Contact Me, I Want To Continue This Conversation.”

finally, you should have a clear action you want the prospect to take which says to you,

Thank You. Questions? Need help with PPC? How to reach me!

DAVID MELAMEDwww.davidmelamed.com

david@davidmelamed.com