8/3/2019 PPT ON Intels Foray into Rural India BY ANUP KUMAR OJHA
1/11
Presented ByAnup Kumar Ojha
MBA IV
1/10/2012UMA KOLKATA 1
Intels Foray into Rural India
8/3/2019 PPT ON Intels Foray into Rural India BY ANUP KUMAR OJHA
2/11
INTRODUCTION
Intel worlds largest chipmaker and leading
computer manufacturer, officially launched
an innovative PC known as community PC . It is designed to meet the needs of people in
rural India.
The community PC was tested in 36 locationsin 14 states across India.
1/10/2012UMA KOLKATA 2
8/3/2019 PPT ON Intels Foray into Rural India BY ANUP KUMAR OJHA
3/11
For the effective implementation of this
community PC program, Intel started another
program called Jaagruti, under which thecommunity pcs were developed in internet
kiosk common in Indian villages with the
support of businesses, government,
Educational institutions, online services andISP.
1/10/2012UMA KOLKATA 3
8/3/2019 PPT ON Intels Foray into Rural India BY ANUP KUMAR OJHA
4/11
Aims of Intels world ahead Program
Accessibility: creating opportunities for widespreadownership and share access of PCs through affordability,access and content, including the development of fully
featured, affordable PCs tailor to regional needs. Connectivity: Expanding wireless Broadband Internet
access by cultivating the required ecosystem andencouraging deployment, including the broad promotion
ofWimax traits and deployment. Education: preparing student for the global economy,
through education programs and resources, includingprofessional development to teachers worldwide.
1/10/2012 4UMA KOLKATA
8/3/2019 PPT ON Intels Foray into Rural India BY ANUP KUMAR OJHA
5/11
Community PC Suiting Rural
Indias needs
Low power consumption: it developed anultra low power processor for ultra low power
processor for the ultra portable notebooks to
reduce the power consumption by shuttingdown the computer when not in use.
1/10/2012UMA KOLKATA 5
8/3/2019 PPT ON Intels Foray into Rural India BY ANUP KUMAR OJHA
6/11
Ruggedized Chassis: The ruggedized chassiswas designed to withstand dust, varying and
high humidity conditions in villages.
1/10/2012UMA KOLKATA 6
8/3/2019 PPT ON Intels Foray into Rural India BY ANUP KUMAR OJHA
7/11
Access Control: further to make PC attractive
to lenders and Banks, the platform was
installed with a certificate based access,which allowed banks to verify the validity of
installment payments against the purchase of
the PCs.
1/10/2012 7UMA KOLKATA
8/3/2019 PPT ON Intels Foray into Rural India BY ANUP KUMAR OJHA
8/11
Jaagruti (The Awakening)
In March 2006 itself, Intel launch another
program, by name Jagruti (Awakening) as
part of of the discover the PC initiative. The program based on the community PC
platform , was in collaboration with leaders in
Business, government and education to
support the spread of internet kiosk in ruralareas across the country.
1/10/2012 8UMA KOLKATA
8/3/2019 PPT ON Intels Foray into Rural India BY ANUP KUMAR OJHA
9/11
Challenges
For instance, Computer literacy was was very
low . The ratio of owning a PC to a television
was 1:4. this was because people were awareof the purpose and usage of a television
more than a PC.
Another Roadblock was the diversity of
languages used in India.
1/10/2012UMA KOLKATA 9
8/3/2019 PPT ON Intels Foray into Rural India BY ANUP KUMAR OJHA
10/11
?
1/10/2012UMA KOLKATA 10
ANY QUESTIONS
8/3/2019 PPT ON Intels Foray into Rural India BY ANUP KUMAR OJHA
11/11
THANK [email protected]
1/10/2012 11UMA KOLKATA