Welcome to the
Blogosphere
Annalyn Jusay www.annalyn.net
A BLOG is basically a journal that is available on the web. The activity of updating a blog is BLOGGING and someone who keeps a blog is a BLOGGER.
a WIKI is a collaborative website, an online database which allows its users to freely create and edit web page content
Best example:
Wikipedia
Similarities
Democratic use of the Web
CONTENT MANAGEMENT
SYSTEMS+
CONTENT COMPOSITION
EVEN BY NON-TECHIES
THE NEW MEDIA FRONTIER
WORLD NUMBERS
70M WEBLOGS
120K BLOGS
CREATED EVERYDAY
PHILIPPINE BLOGOSPHERE
200K ACTIVE BLOGGERS
SOURCE: PINOYTOPBLOGS
14-28 YO
67% FEMALE
33% MALE
it’s growing because…
• Free and readily available
• One-click publishing
• Not age or gender-specific
• Potent method of social networking
• Search engine visibility
• Extra or full-time income
• Blogging as a means of social promotion
• Blogging for therapy
• Blogging as a marketing tool
Bloggers are the new kids on the block
..... and the blogging population in the Philippines is vibrant and growing
• Diversity of blogging population
• Rise of blogging communities • Focus on blogging in major
papers like Manila Bulletin's Blog-O-Rama and Inquirer blogs
• More bloggers becoming authors and newspaper columnists
• more journalists becoming bloggers
• Bloggers now invited to presscons and PR events
• Bloggers are slowly becoming an alternative to traditional media
Moving towards the age of NEW MEDIA
•Know the workings of the blogosphere
•Work your way around the communities
•Research
•Get familiar with the blogging social culture
SOME PRACTICAL TIPS
•Apply time-tested PR principles
•Pitch a product worth blogging about
•Go easy on the freebie
•Look for ways to connect
Come up with a website or a blog!
•Blogs are potent communication tools •Gives a human face to big business:
transparency•Boosts search engine rankings •Generate feedback, but turn off
comments. •Blogs are a great measure of value
•Direct access to customers
A PITCH FOR CORPORATE BLOGGING
A FRIENDLY WARNING
Blogging can be addictive!
www.annalyn.net