Connected Visions Marketing Tour 2013
2
Welcome
EverywhereWork wherever our
members work
InsightsBe great at what
you do
IdentityConnect, find, and
be found
The value we bring to our members
Quiz Time
Most Popular Most Endorsed
Earliest Adopter Most Connected
StevenVanBelleghem
ChrisVanDoorslaer
WouterBeke
DirkOosterlinck
LinkedIn Confidential ©2013 All Rights Reserved
238,000,000+
registered members (as of August 1st 2013)
7M+
Canada
84M+
USA
13M+
Brazil
4M+
Australia
74M+
EMEA
21M+
India
2M+
South Africa
3M+
DACH
5M+
Italy5M+
France
5M+
Spain
4M+
NL
12M+
UK
1M+
UAE
42M+
APAC
2MBE
238 million minds.One aspirational mindset.
1 – The Mindset Divide research study, TNS, September 2012
Top 3 types of content expected1
Spend Time
Personal Networks
Info on friends
Info on personal interests
Entertainment updates
Invest Time
Professional Networks
Career info
Updates on brands
Current affairs
1
2
3
LinkedIn Confidential ©2013 All Rights Reserved
CEOs see social as facilitator to relationships
LinkedIn Confidential ©2013 All Rights Reserved
Partnerships
Employees CustomersSOCIAL
SellNever make a cold
call again
MarketConnect most effectively with
professionals
HireEngage the world’s best passive talent
The value we bring to your business
10
Buyers Are Getting Savvier
through decision
making process
60%
First contact
with supplier
Due
diligence begins
Purchase
decision
Consideration
list formulated
nn
11
Content Marketing Growing in Prominence
LinkedIn Confidential ©2013 All Rights Reserved
18.9%2012
Focus nearly
doubled
2013 State of Content Marketing Study – Feb 2013 eMarketer
34.8%2013
n
LinkedIn Confidential ©2013 All Rights Reserved 12
LinkedIn has become the
definitive professional publishing platform
We build
relationshipsbetween brands and the world’s professionals to make them both more successful
Brands build relationships with the world’s professionalsby using accurate targeting to deliver relevant content
Target Publish ExtendTarget with accuracyto reach a high quality audience
Publish relevant content in a professional context
Extend through social sharing and extend quality traffic and data to your sites
LinkedIn Confidential ©2013 All Rights Reserved
GroupsBoston ConsultingTop Consulting Firms
Job Title
Head of Online Channels
OccupationFinance Director
Function
Finance
Inferred
Demo
This is how we can reach your audience
Company
INGIndustry
Financial
Size
5000+
LinkedIn Confidential ©2013 All Rights Reserved
Name
Lieven Hassaert Demographics
Male
Geo
Brussels
Connections
500+
SkillsEcommerceStrategyBusiness dev.
Target
Publish with a Purposeusing LinkedIn’s products
LinkedIn Advertising
Company Status Updates
Content Ads
LinkedIn Content
Group Updates Custom API Solutions
Off-Platform Branded
Experiences
Company Pages & Followers
SlideShareChannels
Groups
Display Media
Polls
InMails
Publish
Extend Engagementon and off LinkedIn
Messaging on LinkedIn spreads
throughout the professional network, and brands extend quality traffic and
data from LinkedIn to their sites.
Extend
18
Example: Sponsored Polls
� Engage members and extract professional insight� Receive timely
intelligence from a targeted focus group
� Encourage interaction that fuels earned media
� Tailor the experience with ads displayed by user response
19
The Belgium Market
2mio registered members registered members (as of Sept 6th 2013)
This represents 40% of the workforce*
Source: LinkedIn Internal data*Source:CIA World Fact Book -The size of the Belgian workforce is approximately 5.055 million (2012 est.)
1.6m + people visit LinkedIn on a monthly basis
6.7m + visits to LinkedIn on a monthly basis
28.5m + Page views on LinkedIn on a monthly basis
Source: Quantcast August 2013 data
Source: BE:Europe 2012Base: Belgium Data Only
LinkedIn reaches a larger Director+ monthly audience than other publishers in Belgium
*Net unduplicated Reach – Desktop
39%
2% 1% 1%
Reaches 16% of
Director+ audience
on Tablet monthly
Reaches 27% of
Director+ audience on
Mobile monthly
Source: LinkedIn Internal dataPercentages only for active members in May 2013
• The European commission is the top institution with
80K+ followers
• Janssen Pharma, AB-In-Ben, the European
parliament and BNP Paribas are in the top – 5 with
18K+ followers
18K+ Belgian companies
have a LinkedIn Company Page
Example Audience
86K+ Belgian Decision Makers engage on LinkedIn monthly
Source: LinkedIn Internal dataPercentages only for active members in April 2013
Belgian Decision Makers work at top brands and
institutions
Source: LinkedIn Internal dataPercentages only for active members in April 2013
Targeting : Directors and Above
Geo: UK
How do Belgian members engage with LinkedIn?
Connect &
Communicate
67% Network with
other professionals
Professional Insights
67% Stay up to
date on industry
discussions
Source: LinkedIn Internal dataPercentages only for active members in May 2013
Research People &
Companies
80% Learn about
what other colleagues
& companies are doing
1 in 3 Belgian members are joined a group
Belgian members actively participate on LinkedIn
Belgian Decision Makers actively participate on
SellNever make a cold
call again
MarketConnect most effectively
with professionals
HireEngage the world’s
best passive talent
Wouter Cappendijkhttp://www.linkedin.com/in/woutercappendijk
Sven Duppenhttp://www.linkedin.com/in/svenduppen
Arjen Soetekouwhttp://www.linkedin.com/in/arjenso
Meet your local TEAM
MARKETING SOLUTIONS 32©2012 LinkedIn Corporation. All Rights Reserved.
Thank you
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