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PRESENTATION OF
RESEARCH METHODOLOGY
Presenters:Amarpreet Singh
Dilip Kumar
Ravijot Kaur
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Topic and objective
A study of
emerging Trends And Challenges In
Air Conditioning Industry In India
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Introduction
What is air condition?
Why people need air condition?
Government and FDI results
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Historic Perspective
Mr. Willis Haviland Carrier father
of Air Conditioning
Fact behind this Invention
First AC focus on Four Major
Problems
Heating
Cooling
Humidifying
Dehumidifying
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Air Conditioning Industry In India
Air Conditioning Industry In India is 65 years old
During 1990s major players were
Blue Star Ltd.
Voltas Ltd.
Post 1992, after liberalization the gates were open
for globe to entered into Indian Market.
Carrier Aircon Ltd (USA) Samsung & LG (Korea)
Toshiba & Hitachi (Japan)
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Air Conditioning Terminologies
Air Conditioning Tonnes
High Side
Low Side
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Market Size and Segment Analysis
In 2007-08 market size of Blue Star Ltd. And Voltas
Ltd. Were Rs. 9000 crore
Market Share
Central AC,
5000, 56%
Room AC,4000, 44%
Central AC
Room AC
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Product segment and competition
Analysis
Two major Segments
Room AC
Domestic use
Light commercial applications
Small AC units Size 0.5 Tr to 5.0 Tr
Central AC
Bigger and multiple Areas with control at single point
Direct Expansion (Dx)
Packaged and Ductable Split Systems (PAC)
Variable Refrigerant Flow System (VRF)
System And Chiller System
Size much much more than 1200 Tr
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Central AC
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During 2007-08 companies position in
IndiaRAC market Share 2007-08
LG
600000
Voltas
325000Samsung
300000
Whirlpool
100000
Videocon
120000
Onida
165000
Blue Star
145000
Godrej
100000
Hitachi
105000
Carrier
48000
Others
212500
LGVoltas
Samsung
Whirlpool
Videocon
Onida
Blue StarGodrej
Hitachi
Carrier
Others
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PAC market Share 2007-08
PAC depends upon Quality, Project Execution
capability and after sale service
5 major players from last 3 years:
BRAND MARKET POSITION
Blue Star No. 1
Carrier No. 2
Voltas No. 3
LG No. 4
Hitachi No. 5
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Key Growth Drivers of the AC Industry
Product Range
0.5 Tr to 1200 Tr. (and more)
Technology
Energy Consumption Environment friendliness
Customer comfort
Skilled and semi Skilled techno-managerial
human resource
Supply chain and distribution relations
Customer satisfaction
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SWOT Analysis of the Industry
Strengths Weaknesses
1. Industry Grows 25% over last 5
years2. Now Rs. 9000 crore, expected
Rs.38000 crore by 2012
3. High growth due to hot and humid
climate
4. Human resources5. Easy availability of raw material
1. Rival Competition
2. High duties and taxes
3. Technical enhancements
4. Transportation cost and time
5. High cost of electricity
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Contd
Opportunities Threats
1. Infrastructure growth rate
2. Growth in service sector
3. Cold chain business helps
during recession also
1. Globally changing in
technology
2. Dumping of goods from
foreign market eg. China
3. Attrition of human capital
and migration to gulf
countries.
4. Compressor technology.
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Five Force Analysis
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Latest Market Trends
Green Movements
Zero Ozone Deletion
Provides product with green gas
RACs with CFC free refrigeration
Attractiveness to man power
Better opportunities
Competitive remuneration
Big size contractors Multi crore projects players
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Conclusion
AC industry has set up their foot in INDIA
Many players to fulfill the demand
Many companies mutually collaborates onmodels and strategic partners
Supply chain and after sale services network
can certainly creates the leadership positions
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Bibliography
Books: Strategic mgmt and business policy
Marketing mgmt (12E)
Articles
Corporate social responsibility Green trust and distrust
World air conditioner market, India sub continent
Web sites www.bluestarindia.com
www.csrasia.org
www.voltasindia.com
www.lgindia.com
www.ehow.com
etc
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