Presentation Phase 1IO3010 - CMID
Analysis existing CMiD solutions
1. Digital bookATTRACT: internet, word-to-
mouth, and advertising on TV
INTEREST: “Learning should be fun”
DESIRE: show modelACT: sale
2. PownewsATTRACT: internet, twitter, TVINTEREST: controversial topics,
provocative interviewsDESIRE: sharp interviews, twitter,
announcements on siteACT: follow topics on twitter,
curiosity by open ending
3. GeocachingATTRACT: online advertisingINTEREST: siteDESIRE: adventureACT: participate
Analysis Spoorzone Area
Spoorzone area – past, present & futurePast Railway Amsterdam – Rotterdam build in 19th century Viaduct in Delft was built Viaduct became a problem, because of growing traffic 1988-1992: search for alternative 1993: plan for railway tunnel was made 1999: Joan Busquets comes with his proposal for the
area Several delays 2004: minister is prepared to finance the project, after
protest group ‘Spoortunnel Delft NU’ Activities started in 2009
Present
Spoorzone area – past, present & future
Delay of one year already
Future
Railway tunnel with 2x2 tracks, 2300 meters long New building for station and town office Parking place beneath canal, which seperates Phoenixstraat from
Spoorsingel Safe, green environment with water 1500 new houses around the Spoorzone
Spoorzone area – past, present & future
Current atmosphere
opportunities for the future
Some interesting areas:
Entertainment & culture
Supply of information
Interaction
Entertainment & culture around railway stations:
To make waiting at the station less boring and maybe even funny
Examples: Piano stairs with sound at Stockholm
subway station
Christmas tree, at Utrecht Central, with LED’s that change color after sending a text message
Flashmobs at a station
opportunities for the future
Supply of information around railway stations:
People need to know where to go, at what time and how they get there
Certain things could be done better, like information with delays, same info more spreaded and maybe info about what is going on in Delft
Examples: Information in a way people can’t miss it and is easy to understand Personal travel information (something like 9292ov.nl) Short movies, text and/or images about the Spoorzone project, with
regular updates
opportunities for the future
Interaction around railway stations:
For entertainment and information as well
Examples: Human- human: objects that invite
people to relax and talk to each other Human-machine: something like
the christmas tree in Utrecht Machine-human-machine: screens
that display messages, music or images that people can send with their mobile phones
opportunities for the future
Target Group
Particular interest in Travelers Tourists Employees (NS, HTM, participating building companies) Residents
Our mission is to contribute to the involvement of the residents of Delft with the progression of the Spoorzone project.
Persona’s For better understanding of the target group
Questions?