HOTEL SERVICE INNOVATION
MBA2BAurora Chamalet
HOTEL CLOTHES CLOSET
Added value to the guest
REALLY CONVENIENT FOR SHORT STAYS IT WOULD:
AVOID HEAVY LUGGAGES
AVOID HEAD-ACHE WHEN MAKING THE SUITCASE
AVOID TO BUY SPECIFIC EQUIPMENT THAT THE GUESTS WOULD NOT NEED IN AN OTHER CONTEXT (eg. Hiking equipment, flipflops, hats…)
Added value to the hotel
CAN DEVELOP PARTNERSHIPS WITH FASHION BRANDS
COULD INCREASE THE HOTEL’S MARKETING MIX WITH THE LAUNCH OF A NEW PERSONALISED CLOTH LINE
Competitive advantage for the
hotel THIS IDEA HAS NEVER BEEN USED YET
ATTRACTS A NEW KIND OF CUSTOMERS (WHO WANTS TO TRAVEL LIGHT, IMPULSIVE TRAVELLER, WHO DO NOT WANT TO BOTHER ON PACKING UP A SUITCASE BEFORE GOING ON
HOLIDAYS…)
IF AN HOTEL FASHION LINE IS LAUNCHED IT BRINGS THE HOTEL FREE ADVERTISING
Why Getting innovative ideas from
the customers - users?
MAKE THE COMPANY INTERACTS MORE WITH THE GUESTS
SHOW THAT THE HOTEL IS FULLY CONCERNED BY THE WELL BEING OF ITS GUESTS
BE MORE AVAILABLE TO YOUR GUESTS
SOLVE GUEST PROBLEM FASTER, MORE EFFICENTLY BY OFFERING A PERSONNALISED SERVICE