HOTEL SERVICE INNOVATION

MBA2BAurora Chamalet

HOTEL CLOTHES CLOSET

Added value to the guest

REALLY CONVENIENT FOR SHORT STAYS IT WOULD:

AVOID HEAVY LUGGAGES

AVOID HEAD-ACHE WHEN MAKING THE SUITCASE

AVOID TO BUY SPECIFIC EQUIPMENT THAT THE GUESTS WOULD NOT NEED IN AN OTHER CONTEXT (eg. Hiking equipment, flipflops, hats…)

Added value to the hotel

CAN DEVELOP PARTNERSHIPS WITH FASHION BRANDS

COULD INCREASE THE HOTEL’S MARKETING MIX WITH THE LAUNCH OF A NEW PERSONALISED CLOTH LINE

Competitive advantage for the

hotel THIS IDEA HAS NEVER BEEN USED YET

ATTRACTS A NEW KIND OF CUSTOMERS (WHO WANTS TO TRAVEL LIGHT, IMPULSIVE TRAVELLER, WHO DO NOT WANT TO BOTHER ON PACKING UP A SUITCASE BEFORE GOING ON

HOLIDAYS…)

IF AN HOTEL FASHION LINE IS LAUNCHED IT BRINGS THE HOTEL FREE ADVERTISING

Why Getting innovative ideas from

the customers - users?

MAKE THE COMPANY INTERACTS MORE WITH THE GUESTS

SHOW THAT THE HOTEL IS FULLY CONCERNED BY THE WELL BEING OF ITS GUESTS

BE MORE AVAILABLE TO YOUR GUESTS

SOLVE GUEST PROBLEM FASTER, MORE EFFICENTLY BY OFFERING A PERSONNALISED SERVICE