Presented by
Jocelyn Colon and Lauren Pikna
MGT 5012 – 21st Century Management Practices
A proposal that looks into the pet care industry
Proposal addresses strategies, organizational structure, management strategies and environmental forces of the company
In addition, proposal outlines our business model, organizational structure and timeline
Pooch and Pals Day Care is in the pet (canine) sitting industry
Our company realizes how important man’s best friend is to many people
We will provide a facility and offer services to many professionals who own pups and dogs
Pooch and Pals Day Care will develop value over time and meet the demand of busy individuals in the market
Our vision is to become the benchmark name in the canine sitting industry throughout the state of Florida
Pooch and Pals will secure a well-known presence as the premier care center in South Florida
We will unify dedicated and responsible staff that is knowledgeable in providing outstanding pet care services
Our mission is to provide the finest accommodations for puppies and dogs by promoting a clean, fun and nurturing environment
We pride ourselves on giving all pet owners a sense of security and comfort by providing their canine with superior care
We strive to impart each client with excellent customer service and offer our gratitude in return
Our most important goal is to establish creditability as a trusted doggie day care provider
We must strive to provide that clean, fun and nurturing environment so customers don’t worry while they are away from their pet
We endeavor to train and retain motivated employees
Pooch and Pals Day Care strategies include the following:Attracting people in our target marketHiring friendly, experienced and
knowledgeable staff who work well with others
Motivating staff by providing continuous training to ensure their success
Providing products that meet the needs of our target market
Building strong, positive, long-lasing relationships with our customers (a good way to get referrals)
Pooch and Pals Day Care plans to hire staff with the following criteria:
Has a cooperative and friendly outlook and works well with others
Has specialized canine training and enjoys working with animals
Brings high energy and motivation to the workplace
Possesses a strong work ethic and professionalism
An overall team player
Pooch and Pals is focused on the 3 P’s
People – We will provide excellent customer service to each client and believe in fairness at the workplace
Product – We will offer high quality products at a fair price
Profit – Our overall goal is to maximize value and profit over time
Day Care ManagerDay Care Manager
ReceptionistReceptionist Pet Trainers
Pet Trainers
Pet DriversPet Drivers
OwnersOwners
Our growth rate will be based on the following:
Generated revenues from pet sittingGeneral grooming servicesGeneral massage therapy servicesPackage dealsProduct sales
Internal Forces Prioritize and establish the roles of each individual
in the company Identified our most important goals and made
plans to accomplish them – providing corporate communication and structure
Intermediate Forces Maintain a good relationship with suppliers and
interest groups Work with local lenders
External Forces Review possible technological
advances/possibilities Review any possible political and legal issues
Strengths Provide outstanding customer service Customer loyalty and building relationships Specialization with dogs Professional trained staff Mobility and flexibility with our shuttle service
Weaknesses No business recognition Specialization with dogs (We don’t cater to other
pets) Lack strong marketing strategy
Opportunities Client referrals due to positive reputation Not many other places are pet (canine) friendly
Threats Competing pet centers Poor financial economic downturns Risk of low demand for service and products
External Cultural Values Values of the community Sub-cultural values Global cultural values
Organizational Cultural Values Decision-making Action processes
Individual Employee Values Individual personal values What drives the individual – it is
relation to the company Customer Values
Knowing what each customer values Can determine a company’s success
or failure
Supplier Values Ability and willingness to deliver quality goods
at a low cost to us Building a positive relationship with suppliers
Third Party Values Being mindful with taxes and dealing with the
IRS Following the law and establishing good
creditability Owner Values
Gain profitability Gain return on investment
Competitor Values Rivalry among other service providers in the
industry Competition over customers
Entrepreneurs
Busy, Working Professionals
Business Travelers
Vacationers
Anyone who has “man’s best friend”
Inputs New employees Organizational structure Managers and HR Technology New service and product ideas for marketing Manufactured goods for canines
Value Added Workshops and training sessions for staff Functional skills for general operation
Outputs Training and knowledgeable professionals Canine products for sale Happy and satisfied customers
Feedback Ways that customers and staff feel we can improve our
service
Revenue is generated by sales and transactions of the following types:
Pet groomingPet massagesDays, evenings and/or hours the dog is in
our care for sitting servicesCanine products
Our competitive strategy includes:
Providing superior customer service
Offering quality products and services
Throwing in niches such as our breakfast and snack bar
Being flexible and mobile with our shuttle services
Building and maintaining a good relationship with our suppliers
Building a strong positive relationship with customers
Research other companies to learn from their mistakes and try to prevent these in our business
Provide training for staff on a regular basis so that they have the most up-to-date information and knowledge
Add products and services to what we already provide as we progress and growth as a company
Expand and open up new facilities in other areas
Keep an open door policy for new ideas from both staff and clients
1st
2nd
3rd
4th
5th
8th
10th
Market and promote service Build positive customer relationships
Develop past and current client database Establish strong positive reputation with clients and suppliers Assess competition
Establish positive reputation with competitors Continue strengthening our relationship with clients and suppliers Expand facility and employee staff
Evaluate budget, financials, revenues, competition, etc. Prepare goals, objectives and plans for new facility opening
35% projected revenue increase Implement plans and procedures for new facility
Open new facility in a more distant metropolitan area Promote the opening of new facility and build customer database Continue strengthening our reputation with established clients and suppliers Incorporate new technologies
Assess competition Become the leading canine pet care center in pet service industry in our facility areas
Building strong relationships with clients so they return to us and continuously utilize our services
Raising the bar in providing superior customer service so the expectancy of each client is fulfilled and they leave us with a feeling of satisfaction
We set realistic goals and work to achieve them
Balance competing values
Analyze decisions before taking action
Value our employees and create incentives to let employees know their hard work is appreciated