Project fatty
Yin Yin Wuhabits.stanford.edu
1 out of 2 college students is overweight
the stats
the problem
3 out of 4 will never lose the weight
students eat junk
59% say they know their diet has gone downhill since they went to college.
66% 66%66%64%
Don’t eat enough fruits and vegetables
Eat too much fat
What do we do?
why do diets fail?
• Reject modest goals• Expect to lose weight
more quickly and with much less effort than is possible.
• Believe weight loss will improve their lives overall
“Diet companies sell on big promises to repeat customers. They make money from your failures.”-Polivy and Herman, University of Toronto
what works for long term weight loss?
Personalized Accountability Guidance
Who are we designing for?
meet aarlo
graduated from Yale
lives in san francisco
works at a startup
and wants to lose weight
aarlo represents our audience
aarlo doesn’t need weight watchers. he needs a healthy living tool that’s
social and connected
The Challenge: building a healthy eating tool for aarlo
blippy + weight watchers =
Project Fatty
Project Fatty
an activity stream for your food purchases– where each food purchase becomes a post. Your friends can comment on and “like” your food choices and
help you stay on track
Step 1: Aarlo joins a community
Fatties in the Bay AreaGoogler FattiesFatties at Stanford
Step 2: link his safeway card
Aarlo’s community watches his diet and supports him on his healthy eating goals!
Step 3: conversations start naturally
The choice between
is a lot easier when
your entire social network is watching and cheering you on
it’s easier to be accountable
when your credit card can’t lie
it’s simpler to stick to your goals
when your credit card becomes the trigger to eat well
aarlo’s ready for change
Now
Where he wants to be
By making it super simple to eat healthy and providing triggers to help him stay on track, we help Aarlo achieve his health goals
LazyBusy
ForgetfulUnaccountabl
e
Questions?