Publicis Health RUNS NYCCampaign overview and fundraising results
2016 Wall Street Run & Heart Walk
Table of Contents
• The Event & Partnership with the AHA• Summary• Fundraising Achievements• Publicis Health Internal Initiatives• External Campaign & Race Day Activations
The event
• For the past five years, Publicis Health has participated in the American Heart Association Wall Street Run & Heart Walk (WSRHW). For the past two years, CEO Nick Colucci has served as the event’s chairman• Even with a long history with the event, this year was
particularly meaningful:• We tripled our fundraising goal, setting our sights on a
record-breaking sum of $300k• At the same time, feedback about last year’s efforts feeling
too top-down and money-driven meant that we would need to hit our goal through deeper engagement and activity at the agency level
• We also broadened the scope of our fundraising efforts to include our vendor partners, as well as to engage our colleagues outside of the NYC offices for a truly network-wide effort
raised the greatest amount of dollars at $106,389
surpassed last year’s network-wide fundraising goal of $100k
37% Above the TargetGoal
Total Donations $414,411
$300,000
In it to win it!
Highest amount raised by a
single company at this event
12 Publicis Health teams took part in the race
368 Total Members
$1,126Average person raised
raised the highest above commitment at 431%
reached the #AHACommit30025% People reached the $1,000+ mark and joined
Nick’s Grand Club, an 88% increase from 201547
FUNDRAISINGACHIEVEMENTS
With most far exceeding their goals
12 teams across Publicis Health rallied together
corporate team
Breaking not only internal goals, but event fundraising records
Goal $300,000 Raised $414,411
Goal surpassed!
0 50 100 150 200 250 300 350 400
Reached 37% above target
$1,126Average person raised
368 Total members
Agency % Over Commitment
431%
301%
276%
76%
73%
37%
20%
7.1%
6.9%
3.0%
----
----
corporate team
Agency Members Target Raised Amount per person
86 $20,000 $106,389 $1,237
7 $1,000 $4,011 $573
9 $1,000 $3,768 $419
29 $8,000 $14,111 $487
7 $1,500 $2,599 $371
19 $15,000 $20,611 $1,085
30 $12,000 $14,474 $482
6 $3,500 $3,748 $625
72 $50,000 $53,452 $742
12 $3,300 $3,400 $283
52 $30,000 $25,855 $497
37 $6,000 $3,666 $99
corporate team
Our vendor partners stepped up and supported us
Elite Sponsors ($10k)
Friends of Heart Sponsors ($5k)
Premier Sponsors ($20k)
Mary & Samuel RudinFamily Foundation, Inc.
Raising an unprecedented
$158,325
As did our CEO, becoming the event’s first $100k+ fundraiser
Making Publicis Health the event’s #1 fundraiser, and among the top 10 nationwide
Recognized as the inaugural winner of the Jimmy Lee trophy for the year’s top fundraiser
Putting the magnitude of this achievement into perspective
Top 5 Fundraisers in NYC Event
Company Money Raised Team Members Amount Per Person
$414,411 368 $1126
$178,931 430 $416
$175,939 1,855 $95
$167,929 313 $537
$100,000 539 $186
Publicis Health’s partnership with the AHA continues to strengthen
Year Team Members
Donation Target
Money Raised
2014 15 $5,500 $22,498
2015 224 $100,000 $165,349
2016 368 $300,000 $414,411
1,741% increase
Total Raised
$589,647
INTERNAL PUBLICIS HEALTH INITIATIVES
Steering committee assembled across agencies
Coordinated an internal campaign of:
• Unique internal communications including emails, posters, and videos
• Wear Red Day Activation• Team Captain Activation and Follow-Up• Team Captains’ Kit• Challenge Wall Activation• Network-wide t-shirt contest• Vendor donations request letter
and template• Post-race celebration party• Social media campaigns • #AHACommit300 incentive• Nick’s Grand Club incentive• Brendan’s Fundraising Tip Sheet• Top Agency Trophy
Members:
• Alicia Case; PH
• Ben Preston; PH
• Eric Messer; SSW
• JD Cassidy; SSW
• Brendan Ward; SSW
• Sharon Suchotliff; SSW
• Aidan Mosley; SSW
• Elizabeth Heisler, PLBM
• Greg Reilly, PHM
• Max Leader, PHM
Tried-and-true incentives
• Sign-up code incentivized participants to commit to raising $300 by waiving the registration fee
• Code used by 215 people, 73 of whom raised $300+
AHACommit300#
• Employees raising over $1,000 became members of Nick’s Grand Club and were treated to an exclusive rooftop party at Manhattan’s Kimberly Hotel
• 47 employees raised over $1,000 and joined Nick’s Grand Club
A t-shirt contest with network-wide engagement
Designs submitted by network agencies
Over 600 employees worldwide voted for their favorite design, which was worn on race day by our team of 368
(U.K.) (PA)
(PA)
(NY) (Paris)
National Wear Red Day goes global as agencies everywhere raise awareness
This year, the agencies drove the majority of efforts
(though there were still a few red dress sightings)
With sophisticated events
AHA Art Auction
corporate team Taste of New York Lunch & Auction
#GoRed Wine Tasting
Heartbeat’s Got Talent
With non-NYC agencies getting involved as well
Item #3:Take the most Philly Selfie
Item #12:Find your doppelgänger
Scavenger Hunt
Team pub crawl
The Challenge Wall sparked some healthy competition…and donations
Social media campaigns across channels
And finally, PHM wins the coveted trophy as the agency that “Runs Publicis Health”
Winning Agency: Determined by the agency that raises the greatest % over their fundraising goal.
EXTERNAL CAMPAIGN & RACE DAY ACTIVATIONS
Updating the campaign
Featured on digital screens at every Citibank branch and on posters distributed throughout all participating companies
Captains’ Kit distributed to all participating companies
Distributed to all companies participating, providing each captain:
• Event posters• Challenge Wall posters • Challenge sheets• PowerPoint templates for
sponsorship proposals• AHA letterhead• A branded flash drive with
additional fundraising resources and tips
Who Runs NYC is the official race-day campaign
The Who Runs NYC campaign was featured on all official event materials, including race-day shirts designed by PLBM and distributed to all participants
PH also sponsored a photo booth and live social media wall during the event
Thank You