Publicis Health RUNS NYCCampaign overview and fundraising results

2016 Wall Street Run & Heart Walk

Table of Contents

• The Event & Partnership with the AHA• Summary• Fundraising Achievements• Publicis Health Internal Initiatives• External Campaign & Race Day Activations

The event

• For the past five years, Publicis Health has participated in the American Heart Association Wall Street Run & Heart Walk (WSRHW). For the past two years, CEO Nick Colucci has served as the event’s chairman• Even with a long history with the event, this year was

particularly meaningful:• We tripled our fundraising goal, setting our sights on a

record-breaking sum of $300k• At the same time, feedback about last year’s efforts feeling

too top-down and money-driven meant that we would need to hit our goal through deeper engagement and activity at the agency level

• We also broadened the scope of our fundraising efforts to include our vendor partners, as well as to engage our colleagues outside of the NYC offices for a truly network-wide effort

raised the greatest amount of dollars at $106,389

surpassed last year’s network-wide fundraising goal of $100k

37% Above the TargetGoal

Total Donations $414,411

$300,000

In it to win it!

Highest amount raised by a

single company at this event

12 Publicis Health teams took part in the race

368 Total Members

$1,126Average person raised

raised the highest above commitment at 431%

reached the #AHACommit30025% People reached the $1,000+ mark and joined

Nick’s Grand Club, an 88% increase from 201547

FUNDRAISINGACHIEVEMENTS

With most far exceeding their goals

12 teams across Publicis Health rallied together

corporate team

Breaking not only internal goals, but event fundraising records

Goal $300,000 Raised $414,411

Goal surpassed!

0 50 100 150 200 250 300 350 400

Reached 37% above target

$1,126Average person raised

368 Total members

Agency % Over Commitment

431%

301%

276%

76%

73%

37%

20%

7.1%

6.9%

3.0%

----

----

corporate team

Agency Members Target Raised Amount per person

86 $20,000 $106,389 $1,237

7 $1,000 $4,011 $573

9 $1,000 $3,768 $419

29 $8,000 $14,111 $487

7 $1,500 $2,599 $371

19 $15,000 $20,611 $1,085

30 $12,000 $14,474 $482

6 $3,500 $3,748 $625

72 $50,000 $53,452 $742

12 $3,300 $3,400 $283

52 $30,000 $25,855 $497

37 $6,000 $3,666 $99

corporate team

Our vendor partners stepped up and supported us

Elite Sponsors ($10k)

Friends of Heart Sponsors ($5k)

Premier Sponsors ($20k)

Mary & Samuel RudinFamily Foundation, Inc.

Raising an unprecedented

$158,325

As did our CEO, becoming the event’s first $100k+ fundraiser

Making Publicis Health the event’s #1 fundraiser, and among the top 10 nationwide

Recognized as the inaugural winner of the Jimmy Lee trophy for the year’s top fundraiser

Putting the magnitude of this achievement into perspective

Top 5 Fundraisers in NYC Event

Company Money Raised Team Members Amount Per Person

$414,411 368 $1126

$178,931 430 $416

$175,939 1,855 $95

$167,929 313 $537

$100,000 539 $186

Publicis Health’s partnership with the AHA continues to strengthen

Year Team Members

Donation Target

Money Raised

2014 15 $5,500 $22,498

2015 224 $100,000 $165,349

2016 368 $300,000 $414,411

1,741% increase

Total Raised

$589,647

INTERNAL PUBLICIS HEALTH INITIATIVES

Steering committee assembled across agencies

Coordinated an internal campaign of:

• Unique internal communications including emails, posters, and videos

• Wear Red Day Activation• Team Captain Activation and Follow-Up• Team Captains’ Kit• Challenge Wall Activation• Network-wide t-shirt contest• Vendor donations request letter

and template• Post-race celebration party• Social media campaigns • #AHACommit300 incentive• Nick’s Grand Club incentive• Brendan’s Fundraising Tip Sheet• Top Agency Trophy

Members:

• Alicia Case; PH

• Ben Preston; PH

• Eric Messer; SSW

• JD Cassidy; SSW

• Brendan Ward; SSW

• Sharon Suchotliff; SSW

• Aidan Mosley; SSW

• Elizabeth Heisler, PLBM

• Greg Reilly, PHM

• Max Leader, PHM

Tried-and-true incentives

• Sign-up code incentivized participants to commit to raising $300 by waiving the registration fee

• Code used by 215 people, 73 of whom raised $300+

AHACommit300#

• Employees raising over $1,000 became members of Nick’s Grand Club and were treated to an exclusive rooftop party at Manhattan’s Kimberly Hotel

• 47 employees raised over $1,000 and joined Nick’s Grand Club

A t-shirt contest with network-wide engagement

Designs submitted by network agencies

Over 600 employees worldwide voted for their favorite design, which was worn on race day by our team of 368

(U.K.) (PA)

(PA)

(NY) (Paris)

National Wear Red Day goes global as agencies everywhere raise awareness

This year, the agencies drove the majority of efforts

(though there were still a few red dress sightings)

With sophisticated events

AHA Art Auction

corporate team Taste of New York Lunch & Auction

#GoRed Wine Tasting

Heartbeat’s Got Talent

With non-NYC agencies getting involved as well

Item #3:Take the most Philly Selfie

Item #12:Find your doppelgänger

Scavenger Hunt

Team pub crawl

The Challenge Wall sparked some healthy competition…and donations

Social media campaigns across channels

And finally, PHM wins the coveted trophy as the agency that “Runs Publicis Health”

Winning Agency: Determined by the agency that raises the greatest % over their fundraising goal.

EXTERNAL CAMPAIGN & RACE DAY ACTIVATIONS

Updating the campaign

Featured on digital screens at every Citibank branch and on posters distributed throughout all participating companies

Captains’ Kit distributed to all participating companies

Distributed to all companies participating, providing each captain:

• Event posters• Challenge Wall posters • Challenge sheets• PowerPoint templates for

sponsorship proposals• AHA letterhead• A branded flash drive with

additional fundraising resources and tips

Who Runs NYC is the official race-day campaign

The Who Runs NYC campaign was featured on all official event materials, including race-day shirts designed by PLBM and distributed to all participants

PH also sponsored a photo booth and live social media wall during the event

Thank You