www.infobip.com

PUSH NOTIFICATIONSBecause your customers have great expectations

INTRODUCTION

• Consumer focus is shifting

• Engaging consumers over smartphones andtablets is becoming vital to business success

• Providing relevant, contextualised,real-time information can make a huge impact on customer retention

PREREQUISITES

Internet connection

Smartphone

Application

PUSH!

• Push notifications can be used in different types of industries, for different types of campaigns

• You can use them to approacha single customer or a groupof customers

PUSH!

• Push notifications require a data connection

• With virtually all smartphones connected to either a mobile 3G or 4G plan, or Wi-Fi, push notifications can be delivered anywhere in the world

• Push notifications offer a wide range of features

CURRENT FEATURES

GEO TARGETING

• Create and save a certain area on the map (circle or polygon shape)

• Create a notification and send it to users currently found in the selected area

• All subsribers that are in that area will receive this notification

STATISTICS

• Know the exact impact your app has on your consumers in terms of read or unread pushes, or time spent within an application

• See the number of:

• Sent notifications

• Delivered notifications

• Opened / unopened notifications

• Registrations

CONSUMER SEGMENTATION:CHANNELS

• Organise your application in the best way possible by using channels

• Send your notification only to the specific channel

• Inform your consumers with specific content

NOTIFICATION EXPIRY

• Expiry time ensures that your users don’t receive inactive and outdated content

• Create notification, and set an expiry time

• Pending notification won’t be delivered after this time

SCHEDULING

• Create your notifications today and send them in 2 days without additional reminders

• Our scheduling feature will make this happen for you

JSON NOTIFICATION

• Personalise your notifications the way you want to

• Send notifications with the key-value format which can change the in-app state, or produce an action inside the app

{

Game:”AngryBirds; Level:„5”; points:”100”;

}

EXTRAS

Android

• Add a title to your notification, or use sound, vibration or light optional features to create a unique experience for your users

Apple iOS

• Specify an alert, sound and badge number displayed, so your user is aware of the notification right away.

FUTURE FEATURES

GEO FENCING – Q4/2013.

• Target your users when they are walking through certain areas

• Send notifications which are based on real-time location data

RICH PUSH NOTIFICATIONS – Q1/2014.

• Build rich content and make sure you visualise your notifications

• With rich media push you can create an unforgettable experience for your end users

SMS FALLBACK – Q1/2014.

• If your subscriber lost the Internet connection or for some reason turned off the data traffic, you can still reach him with relevant information SMS

BLACKBERRY ANDWINDOWS PHONE – 2014.

• Support for all major mobile platforms.You don’t have to worry that a person will miss your notification only because he / she is using an unsupported platform.

DO YOU NEED SOMETHING ELSE?We are here for everything else you need in order to create a better experience for you, and make a bigger impact on your business.

www.infobip.com

THANK YOU FORYOUR ATTENTION