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OUTLINE OF PRESENTATION
Background on ARKids First
Chronology of Program Design and Implementation
Monitoring Impacts
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ARKids First Uses HCFA Waiver to Offer Medical Care to More Than 120,000 Arkansas Children Estimated to Be Without Health Insurance
- Program initiated with $44 million (federal and state)
- Arkansas Department of Human Services raised Medicaid eligibility level to 200% of FPL for ARKids First
ARKIDS FIRST
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ARKIDS FIRST (cont.)
Projection is toEnroll 55,000 Children from September 1997 to September 1998
- Program based on premise that working families in Arkansas are entitled to same type of Medicaid benefits that traditional Medicaid recipients have received
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Day Care Announcement
Heavy Media Coverage
Crayon as Centerpiece
MARCH ‘97
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Phone Number on All Materials
Writing RFP
Putting Internet System in Place
APRIL ‘97
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ARKIDS FIRST INTERNET SYSTEM
Contract With EDS to Build a “Boiler Room” to Intake Calls About ARKids First; Five Operators Loading Address and Demographic Information From Caller
Mailing Label Generated and Application and Brochure Sent Back to Caller
Steps Taken to Make Web Page Truly Interactive Vehicle As Opposed to Mere Information Tool
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News Coverage Generating Calls
Postcard Created for Short Term
MAY ‘97
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Advertising Agency in Place
Budget Is Set ($550,000 for Outreach)
Creating “Non-Government” Looking Campaign
JUNE ‘97
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SEPTEMBER ‘97
Kick Off Event at State Capitol
Bused in Children
Governor on Centerpiece
Heavy Media Coverage
Fast Food Company Joins Campaign
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SEPTEMBER ‘97 (cont.)
Focus on Larger Health Care Issues
Human Stories to Tell Overall Story
Statewide Newspaper Insert
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OCTOBER/NOVEMBER ‘97
130 Calls Per Day
Information from Web Page
Mailing Label Created by EDS
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MARCH ‘98
More Than 17,000 Children Enrolled
Radio Interviews in Small Towns
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More Than 19,000 Children Enrolled
Working on Small Market Cable TV Special
APRIL ‘98
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Tracking Critical to Justify Expense
Overlay County Enrollee Maps With TV Buy Maps
Overlay Radio Vs. Television Areas
Study Demographic Information Callers Give Us
Step Up Efforts in Weak Areas in Second Year
ConnectCare Relationship to ARKids First
TRACKING ISSUES
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Tracking Data Show That Cost Per Enrollee Averaging $36 a Month
Far Lower Than Expected
Now Studying Why Number Is Low
People May Need More Information About How to Use ARKids First Once Enrolled
TRACKING ISSUES (cont.)
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Budget Issues
Campaign Will Eventually Put Itself Out of Business
Showcase This Program As Something Different
Take Away the Medicaid/Welfare Stigma
How Will We Pay for This in Future?
THE FUTURE
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So You Spent $550,000 to Get People to Come in and Sign up for Free Medical Care?
- We have to do a better job telling taxpayers and legislators what we do and how we spend our money
THE QUESTION?