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presenting //
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presenting // Rail Side Benchers
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Rail Side Benchers
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what is a bencher?
Rail Side Benchers // what are they
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Rail Side Benchers // what are they
a bencher is a person within the graffiti communitywho records the artwork of other graffiti artiststhrough photography and videography. a bencherprimarily spends their days on the rails looking forthe best work thrown up.
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Rail Side Benchers // what are they
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Rail Side Benchers // their mission
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Rail Side Benchers // their mission
Rail Side Benchers is a lifestyle company that is setout to create an attire that graffiti artists, freightwriters, or any activist of street art can relate to andproudly rep.
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Rail Side Benchers // essence
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Rail Side Benchers // essence
NOTORIETY
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NOTORIETY
Rail Side Benchers // essence
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NOTORIETY
Rail Side Benchers // essence
getting up // being seen
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URBAN
Rail Side Benchers // attributes
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URBAN
Rail Side Benchers // attributes
city smog // light pollution // and commercial consumerism
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ICONIC
Rail Side Benchers // attributes
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ICONIC
Rail Side Benchers // attributes
brand based // ironic // familiar
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MIDWEST
Rail Side Benchers // attributes
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MIDWEST
Rail Side Benchers // attributes
not west coast // not east coast
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INVESTED
Rail Side Benchers // attributes
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INVESTED
Rail Side Benchers // attributes
benchers // graffiti artists
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REPUTABLE
Rail Side Benchers // attributes
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REPUTABLE
Rail Side Benchers // attributes
like the top artist // trusted
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Rail Side Benchers // elements
CLOTHING
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Rail Side Benchers // elements
6 shirts // 1 hat
CLOTHING
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Rail Side Benchers // elements
PHOTOGRAPHY
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Rail Side Benchers // elements
a tonPHOTOGRAPHY
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PERSONS
Rail Side Benchers // audience
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PERSONS
Rail Side Benchers // audience
teens 16+ // young adults 20-35
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Rail Side Benchers // personas
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RIVALS
Rail Side Benchers // competition
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RIVALS
Rail Side Benchers // competition
large // small
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WHY?
Rail Side Benchers // reason
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WHY?
Rail Side Benchers // reason
large // connected //community
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RE-BRANDISH
Rail Side Benchers // rebrand
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RE-BRANDISH
Rail Side Benchers // rebrand
keeping // pushing // maintaining
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KEEPING
Rail Side Benchers // rebrand
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KEEPING
Rail Side Benchers // rebrand
notoriety // urban // iconic //midwest // invested // reputable
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PUSHING
Rail Side Benchers // rebrand
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PUSHING
Rail Side Benchers // rebrand
brand standards // online presence // reward of product
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MAINTAINING
Rail Side Benchers // rebrand
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MAINTAINING
Rail Side Benchers // rebrand
brand standards // products produced
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RE-BRANDISH
Rail Side Benchers // end
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RE-BRANDISH
Rail Side Benchers // end
keeping // pushing // maintaining