Remarketing

What’s On Tap

A Little Background

OUTSIDE OF WORK?

The Classics

Introduction to

Remarketing

What Is it?

Serving ads Based On

Past Engagement

How Does It Work?

By “cookie-ing” past

users

Is there more than One Kind?

Search Remarketing

Site Remarketing

CRM Remarketing

Email Remarketing

Site Remarketing

What’s the goal?

3 Components of

Site Remarketing

1. Google Tag Manager

Apply Universal Analytics

Create Remarketing tags

Manage event tracking

Never bother the IT

Department Again

Apply Universal Analytics

2. Google Analytics

Audience Lists

Onsite Performance

3. Google Adwords

Campaign Dimensions

Bids

Budgets

Audience Targets

Ad Management

A Winning

Strategy

Cue Obligatory Venn Diagram

Audience Lists

Key Products & Services

High User Engagement

Traffic Source

Days Since Visit

Demographics

Negative

Audiences

Low User Engagement

Completed Transaction

Mobile Devices

Demographics

Get In The Mindset

Of Your Customer

Site Category Exclusions

Below the Fold

Adult Themes

Death & Tragedy

Error Pages

Parked Domains

Mobile Apps

Frequency Capping

Length Of Purchase Funnel

Promotional Period

Reach & Frequency Report

Ad Creative

More of this

Less of this

Not A Designer?

You’re On their

time now

Q & A