Download pdf - Realtime Marketing

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Page 1: Realtime Marketing
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Can enable you to talk to your customer, when he is online

Most analytics give you 8 – 48 hr old statistics after the event has occurred in your website. By the time you do

something about it; the visitor is long gone.

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Can fetch custom information in real time based on search

Prospects come to your website for a specific purpose – Just like one walks into a departmental store - if he/she doesn’t find anything

interesting – they just walk off – until ... there is an interaction by a salesman in real time

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Can increase the potential to convert online window shoppers

Prospects come to your website for a specific purpose , needs and wants – some have immediate needs & wants. If one cant identify

them, one can’t exploit the opportunity as well.

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Can ensure agility in customer support and engagement

Visitors will always have more choices and they will go to your competitors if you are not fast enough to know the needs of

the customers

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Can define a personalized customer experienceVisitors have lots of choices – they will buy the product only from those who

will give them a great customer experience

Great customer experience comes with personalization and personalization comes with knowing the immediate needs and wants of visitors

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Website

Analytics

CampaignManagement

EngagementTargeting

Insights

Listening to customers across channels

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AWARENESS

KNOWLEDGE

INTENT

SELECTION

SATISFACTION

ADVOCATE

LOYAL

Understanding the depth of their interaction

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Unifying all interaction data for each customer

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TO MAKE REAL-TIME MARKETING

TO ITS OPTIMAL LEVEL

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we built

Plumb5 is a real-time marketing framework ,that tags visitors at all interaction touch points and unifies data

for more accurate actionable insights

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Plumb5 Listening Network

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Dashboard Screens for reference

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Unified Customer Profile in Real-time

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Prescriptive Dashboard in Real-time

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NO INTEGRATION REQUIREDIts Plug & Play

NO DATA REDUNDANCY

Its real-time

NO IT INVESTMENTS

Its On-Demand

NO COMPLEXITYIts configurable

NO DATA SILOS

Its on an unified system

UNIFIED DASHBOARDS

Across Systems and at every node

Advantages with plumb5

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