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“Reports” That Marketers Should Think About Running By OmnePresent
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Identify The Helpful One● There are so many fields that you
can report on such as Facebook likes, Twitter followers, number of leads, number of conversion these are only few
● That’s exactly make it hard to identify which one is helpful for you
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Create Separate Reports
● Probably you have your set of reports such as number of leads you are generating per month, number of views of your website etc..
● But these reports doesn't show you the image of the buyer like how they are acting in your website
● So you must create separate reports just to your persona segment
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Take a Look At The MQL Source● It is important to take a look at the
source that are gathering MQL
● It will help you to gain better knowledge about your marketing funnel
● It will give a better idea of your company’s SLA.
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Look At The Content
● Have a look at the content which drives MQL and those conversion
● It will help you to decide what content you should promote through various channels
● It will also helps you to understand what content moves your website visitors to your funnel
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● Understand the content that drives conversion is important while understanding the content that drives MQLs
● Your lead may find the different content is important than the content that your MQL and customers find
Content That Drives Conversions
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Content That Converts Prospects
● Focus on relevant image for each of your content
● Put different content in each stage of your funnel will helps you to convert more people
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Activity Of Your Website Visitors
● Your visitor may prefer certain CTAs or they always visit same page or maybe they get attract by the same image
● This report will help you to understand the actions of your visitors
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Conclusion
● Reports will help you to measure your performance and understand your leads and visitors
● Take a look at the source that are gathering MQL which will help you to gain better knowledge about your marketing funnel
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Contact Us
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