BRAND YOU:Résumés that get noticed
Presented by Jenni Proctor
CAREER CLARITY
It isn’t all about you!
If you are the product who is your buyer?Know exactly what you are looking for.Know exactly what they want.
Search enginesNetworksRecruitersNewspapersJob Boards
What are you worth?What have you added to the company?What are your qualifications?What informal learning have you done?What have you achieved?What special personal characteristics do you
bring to your work?
Quick impressionsYou don’t have long to
impress the readerMake it easy for themMake it pleasant to look
atIf you meet their
criteria make that very clear to them.
Prime Résumé Real EstateFirst impressions…..top half of the first page!Don’t waste that spaceThey should want to interview you before you
get halfway down the page.
Jill Kelly - CareerEdge.com.auCareer development professional and résumé
writer
Front PageContact detailsSkills and expertiseUse their language – Key wordsCredentials – Qualifications, Memberships,
AwardsCareer Highlights demonstrating your
achievementsSkills Snapshots - Helpful if you are
changing career
Tell them what you did!They don’t care what you were SUPPOSED to
be doing, they want to know what you DID!
Highlight achievements not dutiesBack them up with genuine statements of
achievement.
Tell them the story….You’ll impress them if you concisely paint a
word picture, what was going on, what you were doing about it, what the outcome was.
What was the scope of the role? What were the challenges? Did I make anything bigger, better, cheaper?What did you achieve?What were you known for?
My career goes back a long time…Is it relevant?How old do you want them to think you are?No-one really cares where you went to school
once you have done lots of other interesting things.
Personal DetailsRefereesInterests and hobbiesPersonal details
Proofread your résuméA prefectionist who takes pride in presenting
work accurately and attactively.2006 survey
94% of hirers would only two typos46% would only accept one typo.
Needing help?DIRECTION
Career Counsellor
DOCUMENTSRésumé writer Career Practitioner
DESIGN YOUR CAMPAIGNCareer Coach
DO THE JOB WELLCareer CounsellorCareer CoachCareer ConsultantExecutive Coach