REVolution 2035:The Dealership of the Future
The Customer of 2035
Teens and Cell Phones
The Vehicles of 2035
We were toldthere would be jetpacks.
The Martin Jetpack. It’s real
The Ford Nucleon was a nuclear-powered concept car developed by Ford Motor Company
The Firebird III was built in 1958. Featuring no fewer than seven short wings and tail fins that were tested extensively in a wind tunnel.
Sir Arthur C. Clarke
•Author•Inventor•Futurist•2001: A Space Odyssey
“Any sufficiently advanced technology is indistinguishable from magic.”
Sir Arthur Clark
1973
HYBRIDS
Porsche Hybrid?!?
Can you tell me where your parts department is?
Entertainment
Wheels
Doors
Lights
HVAC
Tires
Telemetry
Gasoline Engine…?
http://tinyurl.com/cw7hdd
Turbo-charged gasoline hybrid
Be prepared to pay.
Diagnostics at Bojangles
Car of 2035 Will:
•Cost about $2500 more than it would today
•More Efficient
•Cutting Edge Safety Standards
•State of the Art Telemetry
•Recognize us based on biometrics
Car of 2035 Will:
•Unprecedented Entertainment and Comfort options
•Gasoline
•Modular construction
•Lightweight. Recycled and recyclable content
The Dealership Facilities of 2035
Facilities: Service Area
•Smaller
•IT Based
Facilities: Showroom
•Smaller
•Greener
Facilities: Showroom
•Smaller
•Greener
•Multi-use Site
Personnel of 2035
Fewer Employees
Personnel of 2035
Fewer Employees
Well Trained/Frequently Trained
Generation Y & Z
Value Personal Time and Flexibility
Multi-taskers and quick learners
Generation Y & Z
Value Personal Time and Flexibility
Desire feedback and praise
Multi-taskers and quick learners
Manufacturer Relationships
CHANGEThe auto industry
anticipates more change than
most industries.
Where Will The Change Come From?
Manufacturers’ Relationships:
• With Dealers, Consumers, and other business sectors, etc.
Where Will The Change Come From?
• Technology, economic conditions, and consumer trends will and are playing a major role in the changes in these relationships.
Consumer Trends
Will Manufacturers connect directly with consumers, who are more connected than ever via the Internet?
Consumer Trends
•Creating brand loyalty.
•Keeping their customers will be more important than ever!
•“After the Sale” Opportunities.
Consumer Trends
• Online Purchase
• Vehicle Sharing
Driving a car like using a cell phone?
Technology is driving change!
Technology+ =
Disconnect
Although customers yearn to be more connected and are changing rapidly, manufacturers seem to be focused elsewhere.
Economic Conditions
• What will the impact of these developing economies have on the U.S. auto market?
• What will NC dealers do to connect to the information age consumer?
Preparing Today for Tomorrow
Social Media Clip
Young Dealers GroupTask Force Members
Tony Bertschi, Crescent Ford, High Point
Stewart Black, Bill Black Chevrolet, Greensboro
Ryan Brown, National Dodge VW Subaru, Jacksonville
Tyler Johnson, Auto Development Group, Hickory
Britt Maxwell, Maxwell Volkswagen Inc., Burlington
Brian Musgrave, Subaru South Blvd, Charlotte
April Porterfield, Crescent Ford, High Point
J. Grant Shoe, Mooresville Ford, Mooresville
Alycia Tomazic, Moore Buick Pontiac GMC Truck, Jacksonville
Chris Vester, Vester Honda, Wilson