Roaming Assurance Guarantee customer call usage & experience
Webinar Presenters
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Bryon LowenVice President Telco at QualiTest
John DaviesManaging Director at BluGem
Agenda
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Roaming Growth & Smart Phone Usage Roaming Challenges
Summary & Questions Roaming Test Solution
Introduction
Agenda
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Roaming Growth & Smart Phone Usage Roaming Challenges
Summary & Questions Roaming Test Solution
Introduction
AboutQualiTest
| QualiTest was recognized as the only visionary pure play QA and
Testing Service Company in the “Magic Quadrant”
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About BluGem
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BABT Accredited
Quantifiable Accuracy
Patented Technology
10 Years+ TCG & Roaming
Partnership
• Accuracy & Automation of the TCG
Roaming Test
Solution• Flexibility &
Size of the crowd
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Joint customers
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Agenda
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Roaming Growth & Smart Phone Usage Roaming Challenges
Summary & Questions Roaming Test Solution
Introduction
Roaming Growth
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| Last 5 years (2010 > 2015)| Smartphone subscriptions from 500m to 5b
| Same period data traffic increased 40x
| International travel up 20%Source: Ericsson ConsumerLab
Smart Phone Data Usage
| Number of devices
| Increase in data hungry apps
| Constant connectivity
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Agenda
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Roaming Growth & Smart Phone Usage Roaming Challenges
Summary & Questions Roaming Test Solution
Introduction
ExternalChallenges
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Controlling external factors
Revenue and Fraud leakage costs the industry
$23 billion annually
April 2016, The European Commission further
slashed call rates
Roaming Challenges
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| Verify Call usage
| Avoid ‘Bill Shock’
| Network Traffic Steering
| Call Quality
| Customer Experience
| Fraud
Build strong Roaming partner agreements & Revenue Assurance controls with QoS monitoring
Network Risk / Test Scenarios
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ROW vsEU rates
Partner welcome message
Roaming Cap & limit
Roaming bundles
In/out-bound calls
Data usage
Time zone &
dial codes
Roaming Test Challenges
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Cost
Geographical “Zones”
Customer ExperienceThe customer is always right, have no patience and is rarely loyal. The end user roaming experience is key. With a saturated market customer retention is essential.
With growing legislative direction any failure or perceived failure to comply is likely to mean lost revenues.
How do you test on the same baseline across roaming zones, for both Data and Voice in a reasonable timeframe? And repetitive?
Agenda
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Roaming Growth & Smart Phone Usage Roaming Challenges
Summary & Questions Roaming Test Solution
Introduction
How does it work?
Brazil Crowd Tester 1
Crowd and TCG calls are
executed to global roaming carrier
networks
Africa Crowd Tester 2
BluGem Sim array base unit. Sims are switched as required for roaming TCG global tests
BluGem USA TCG unit
China Crowd Tester 3
Roamer Service Project Manager, organises TCG and Crowd test cases
Test Call Generation – CDR reconciliation & call rating - CEM, QoS, RA and Fraud Sim Box
All Crowd & TCG calls are scheduled by PM, for a unified
Roaming Service in over 220 Countries
Crowd test manual calls for CEM, QoS and Fraud Sim Box
Roamer Service management summary report
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Roaming Test SolutionFeatures Function Value
Crowd
• Real consumer testing• Crowd Testing• In-the-wild Testing• 2.5 million Tester community• 223 countries• Office locations globally
• Functional• Usability• Localisation• Load• Security
• Cross device/OS coverage• Expert sourcing – Bespoke teams• Demographics• Technologies• Skillsets
• On Demand
TCG
• Test Call/Event generation • CDR reconciliation & rating • Real-time Prepaid USSD call rating
checks• Track all network notification
subscriber messages• Roaming 4G Data Streaming
• Test Call Generation• Roaming Sim Server• CDR Re-Rater• CEM• Fraud/Sim Box
• Real -time analytics• Supports bulk call volumes • SMS tracking to reduce ‘Bill
Shock‘ events• 4G-LTE Data streaming via apps
that include Facebook, Netflix, Spotify, YouTube etc.
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Fraud Bypass/Sim Box Detection
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Call reselling affect revenues
Support any country location for Fraud Bypass calls
Crowd Testers provide test country Sims
2.5 million testing community
223 countries worldwide
QualiTest’sGlobalCrowd
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Typical Test Scenarios
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Welcome Messages
Traffic Steering
Voice QOS Cross zones
New propositions
Data charging – spending
limits
Device variety
Postpaid & Prepaid (camel)
Supplementary Services
Global zones
VOIP qualityNetwork
integration tests
4G testingSmart Phone data traffic
Agenda
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Roaming Growth & Smart Phone Usage Roaming Challenges
Summary & Questions Roaming Test Solution
Introduction
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Summary
| Protect key roaming risk areas:| Fluctuating regulations on roaming charges| Traffic Steering (and the wholesale rates based on the selection) | Call quality experience and the technological advances | Fraud interconnection bypass revenues | Impact on the customer’s network experience
| Roaming Test Solution| Combines bulk volume automation & accuracy of TCG with power of the
global crowd
| Roaming experience using real phone devices & conditions
| Access to over 2.5 million testers in 220+ countries
| Fully managed roaming service with dedicated project manager
www.QualiTestGroup.com
Thank you
www.BluGem.com