Roaming Assurance Guarantee customer call usage & experience

Webinar Presenters

2

Bryon LowenVice President Telco at QualiTest

John DaviesManaging Director at BluGem

Agenda

3

Roaming Growth & Smart Phone Usage Roaming Challenges

Summary & Questions Roaming Test Solution

Introduction

Agenda

4

Roaming Growth & Smart Phone Usage Roaming Challenges

Summary & Questions Roaming Test Solution

Introduction

AboutQualiTest

| QualiTest was recognized as the only visionary pure play QA and

Testing Service Company in the “Magic Quadrant”

5

About BluGem

6

BABT Accredited

Quantifiable Accuracy

Patented Technology

10 Years+ TCG & Roaming

Partnership

• Accuracy & Automation of the TCG

Roaming Test

Solution• Flexibility &

Size of the crowd

7

Joint customers

8

Agenda

9

Roaming Growth & Smart Phone Usage Roaming Challenges

Summary & Questions Roaming Test Solution

Introduction

Roaming Growth

10

| Last 5 years (2010 > 2015)| Smartphone subscriptions from 500m to 5b

| Same period data traffic increased 40x

| International travel up 20%Source: Ericsson ConsumerLab

Smart Phone Data Usage

| Number of devices

| Increase in data hungry apps

| Constant connectivity

11

Agenda

12

Roaming Growth & Smart Phone Usage Roaming Challenges

Summary & Questions Roaming Test Solution

Introduction

ExternalChallenges

13

Controlling external factors

Revenue and Fraud leakage costs the industry

$23 billion annually

April 2016, The European Commission further

slashed call rates

Roaming Challenges

14

| Verify Call usage

| Avoid ‘Bill Shock’

| Network Traffic Steering

| Call Quality

| Customer Experience

| Fraud

Build strong Roaming partner agreements & Revenue Assurance controls with QoS monitoring

Network Risk / Test Scenarios

15

ROW vsEU rates

Partner welcome message

Roaming Cap & limit

Roaming bundles

In/out-bound calls

Data usage

Time zone &

dial codes

Roaming Test Challenges

16

Cost

Geographical “Zones”

Customer ExperienceThe customer is always right, have no patience and is rarely loyal. The end user roaming experience is key. With a saturated market customer retention is essential.

With growing legislative direction any failure or perceived failure to comply is likely to mean lost revenues.

How do you test on the same baseline across roaming zones, for both Data and Voice in a reasonable timeframe? And repetitive?

Agenda

17

Roaming Growth & Smart Phone Usage Roaming Challenges

Summary & Questions Roaming Test Solution

Introduction

How does it work?

Brazil Crowd Tester 1

Crowd and TCG calls are

executed to global roaming carrier

networks

Africa Crowd Tester 2

BluGem Sim array base unit. Sims are switched as required for roaming TCG global tests

BluGem USA TCG unit

China Crowd Tester 3

Roamer Service Project Manager, organises TCG and Crowd test cases

Test Call Generation – CDR reconciliation & call rating - CEM, QoS, RA and Fraud Sim Box

All Crowd & TCG calls are scheduled by PM, for a unified

Roaming Service in over 220 Countries

Crowd test manual calls for CEM, QoS and Fraud Sim Box

Roamer Service management summary report

18

Roaming Test SolutionFeatures Function Value

Crowd

• Real consumer testing• Crowd Testing• In-the-wild Testing• 2.5 million Tester community• 223 countries• Office locations globally

• Functional• Usability• Localisation• Load• Security

• Cross device/OS coverage• Expert sourcing – Bespoke teams• Demographics• Technologies• Skillsets

• On Demand

TCG

• Test Call/Event generation • CDR reconciliation & rating • Real-time Prepaid USSD call rating

checks• Track all network notification

subscriber messages• Roaming 4G Data Streaming

• Test Call Generation• Roaming Sim Server• CDR Re-Rater• CEM• Fraud/Sim Box

• Real -time analytics• Supports bulk call volumes • SMS tracking to reduce ‘Bill

Shock‘ events• 4G-LTE Data streaming via apps

that include Facebook, Netflix, Spotify, YouTube etc.

19

Fraud Bypass/Sim Box Detection

20

Call reselling affect revenues

Support any country location for Fraud Bypass calls

Crowd Testers provide test country Sims

2.5 million testing community

223 countries worldwide

QualiTest’sGlobalCrowd

21

Typical Test Scenarios

22

Welcome Messages

Traffic Steering

Voice QOS Cross zones

New propositions

Data charging – spending

limits

Device variety

Postpaid & Prepaid (camel)

Supplementary Services

Global zones

VOIP qualityNetwork

integration tests

4G testingSmart Phone data traffic

Agenda

23

Roaming Growth & Smart Phone Usage Roaming Challenges

Summary & Questions Roaming Test Solution

Introduction

24

Summary

| Protect key roaming risk areas:| Fluctuating regulations on roaming charges| Traffic Steering (and the wholesale rates based on the selection) | Call quality experience and the technological advances | Fraud interconnection bypass revenues | Impact on the customer’s network experience

| Roaming Test Solution| Combines bulk volume automation & accuracy of TCG with power of the

global crowd

| Roaming experience using real phone devices & conditions

| Access to over 2.5 million testers in 220+ countries

| Fully managed roaming service with dedicated project manager

25

bryon.lowen@qualitest.co.uk

John.davies@blugem.com

www.QualiTestGroup.com

Thank you

www.BluGem.com