Rural Skills Division, Ministry of Rural Development, Government of India
1
DDU-GKY, a Placement linked skill development program
2
Transform
- induce the highest degree of change
rural poor youth
- between 15 and 35 years of age
into an economically
independent
- as a family
and globally relevant
- in keeping with global benchmarks to facilitate
mobility across borders
workforce
- economically and socially productive
Vision led achievement:
SANDEEP KUMAR PK
Sole earning member supporting his aged parents, wife and 2
yr. old child from Thrissur, Kerala. He quit his low paying job at a
restaurant to get trained in Housekeeping under Hospitality
sector.
Today he is a Flight Housekeeping Attendant in Cabin
Appearance Department with Qatar Airways in Doha
Earning Rs. 30,000/- monthly + TA + House allowance +
Overtime
He can be contacted at +97466463198
DDU-GKY Timeline
3
16 March 1999
IRDP → SGSY
15% of SGSY allocation set apart for Special Projects
26 June 2010SGSY → NRLM15% of NRLM allocation set apart for Special Projects5% for innovative projects
1 May 201315% allocation increased to 25%
16 June 2005
Guidelines for placement-linked skilling programmes under SGSY notified
20 September 2013Guidelines for Aajeevika Skills notified*
Extensive consultative process for SOP
11 July 2014Standard Operating Procedures (SOP) notified
25 September 2014DDU-GKY announced onAntyodaya Diwas
Transition from
SGSY to
Aajeevika Skills
Transition from
Aajeevika Skills
to DDU-GKY
July 2016
CNN complaint
DDU-GKY
DDU-GKY - Features
• Placement linked Skill Development Program with minimum 70% placement
• Targeted at Rural Poor Youth of age group 15 to 35 years using SECC data
• Mandatory coverage of SC & ST (50%), Minority (15%) and Women (33%) of candidates trained
• Implementation through Project Implementation Agencies (PIAs) in PPP mode
• PIA selection through online appraisal process
• Training programs in NSQF courses aligned with Common Norms notified by Govt.
• Assessment & Certification independently through NCVT / Sector Skill Councils / Other NSQF courses
• 3 tier concurrent monitoring involving 13 inspections per Training center annually and regular audits
• PFMS based fund release
4
Coverage of DDU-GKY
5
27 Roshni (LWE) Districts
Himayat (Jammu &
Kashmir)
Legend
Jammu &
Kashmir
Himachal
Pradesh
Rajasthan
Gujarat
Maharashtra
Madhya
Pradesh
Uttarakhand
Uttar
Pradesh
Karnataka
Goa
Telangana
Andhra
Pradesh
Tamil
Nadu
Orissa
Chhattisgarh
Jharkhand
West
Bengal
Bihar
Arunachal
Pradesh
Assam
Tripura
Mizoram
Manipur
Sikkim
Nagaland
Meghalaya
Haryana
Punjab
All States except Goa are now Action Plan States
A& N Islands
Puducherry
Lakshadweep
DDU-GKY Performance – FY 2012-17
6
212000
250000
210000
177986200014
217997201019
86120
270392
162586168502
137417
54196
134744
84900
FY 2012/13 FY 2013/14 FY 2014/15 FY 2015/16 FY 2016/17
Training Target Training Achievement Placement
Target 10.50 Lakhs
Trained 9.38 Lakhs
Placed 5.80 Lakhs
Physical Achievements FY 2017-18
7
Achievement FY 2017/18 (till 30 Sept 2017)
Target 2,00,000
Trained 71,357
Placed 39,225
Current Status
No. of Projects 670
No. of PIAs 309
No. of Training Centres 566
Sectors covered 39
Job-Roles 329
Trade Spread in DDU-GKY
81 November 2017
Top Ten Trades/
Job-Roles
1 Sales Person (Retail)
2 Accounting (Tally)
3 Sewing Machine Operator
4 Hospitality Assistant
5 BPO Voice
6 Food & Beverage Service –Steward
7 BPO - Non Voice
8 DTP and Print Publishing Assistant
9 Sales Associate
10Security Guard (General) & Personal
Security Guard
Sectors covered 39
Trades/ Job-Roles 329
Retail, 22%
IT-ITES, 20%
Tourism & Hospitality, 13%
Apparel, 12%
Telecom, 7%
Healthcare, 6%
Construction, 4%
Security, 3%
Automotive, 3%
Electrical, 2%Electronics, 2%
Others, 6%
Sector-wise distribution
DDU-GKY Social Inclusion
91 November 2017
SC 32%
ST 16%
Minority 12%
Others Male 58%Female 42%
Social Inclusion Gender
Implementation Architecture
10
NATIONAL UNIT (NU) State PROJECT IMPLEMENTING AGENCIES
• Policy making
• Technical Support and
Facilitation
• Monitoring and
Implementation support,
where needed
• Invest Central Government
component in projects
• Procurement of PIAs and
sanction of projects
• Ensure compliance with
Standards
• Monitoring and
Implementation Support
• Fund release to PIAs
• Skill gap assessment
• Match Skill Gap Analysis and
aspiration of rural youth
• Plan, implement skilling courses
and placements as per Guidelines
and SOPs
• Set-up center, Mobilize, Train and
Certify through Third-party
Assessor, where curricula is per
NCVT / SSCs
• Ensure 70% placements and
support graduates for 1 year post
placement
Mobilization
•Number of candidates mobilized.
•Gram Panchayats (GPs) in which mobilization saturation has been achieved.
Training
•Number of candidates joined training against target.
•Number of candidates completed training.
•Number of SC/ST, Women &Minority candidates completed training.
•Total number of candidates certified.
Placement
•Total Number of candidates placed.
•SC/ST, Women & Minority category candidates placed
•Number of candidates appointed in Jobs.
•Number of candidates placed for more than or equal to 3 months.
•Number of candidates tracked for one year
PM Awards-Criteria for evaluation
Mobilization of candidates
• Rural youth from households covered in:
• Auto inclusion parameters in SECC
• MGNREGA worker household with completed 15 days of work in previous year
• RSBY
• Antyodaya Anna Yojana card
• BPL PDS card
• NRLM-SHG members
• Candidates mobilized through GP saturation
• PIAs assisted in mobilization by:
• Community Resource persons
• Gram Rozgar Sevaks
• Job Resource persons
• PIAs undertake screening of candidates before enrolment for training
Candidate friendly enrollment initiative for rural skill development
KAUSHAL PANJEESKILL REGISTER
Ministry of Rural DevelopmentGovernment of India
KEY FEATURES
Multi-platform | Available on both web and app.
Facilitates incentive based mobilisation through PRI functionaries
Supports Gram Panchayat Saturation Model for mobilisation
Generates detailed profile of interested candidates in State
Multiple mechanisms to register a candidate
•Can be used for both DDUGKY
and RSETI initiatives.
•Registration form is pre-populated
with SECC 2011 so the State can
target, evaluate and plan its
outreach.
•Registration can be done through
CSCs, SHG Members,
Panchayat/Block Officers or
directly by candidate.
•PIA/Banks can log in and find the
list of registered candidates by
geography, interest etc.
•Mass SMS campaigns
customised to different cohorts of
beneficiaries.
KAUSHAL PANJEESHG, CRP or JRPs
PIA
Common Service Centres
Gram Panchayat
Block Offices
Directly by Candidate
Training under DDU-GKY
• Training in NSQF aligned courses under NCVT, SSC and other recognized standards
• Minimum duration of training- 576 hours
• Trainers to be certified
• Independent Assessment and certification
• Training on domain skills and non domain skills (Soft skills, Basic spoken English and IT awareness)
• 1/3rd of training duration could be OJT
• Tablet PC mandatory during training
• Quality assured through Standard Operating procedure and concurrent monitoring at 3-levels, i.e a Q-Team with PIA, SRLM and Central Technical Agency (NIRD and NABCONS)
• Aadhaar based Biometric attendance for trainers and trainees
• CCTV compulsory in all classrooms
Training under DDU-GKY- role of Districts
• District wise targets allotted to Project Implementing Agencies
• Training Batches mobilized in Gram Panchayat saturation approach- focus on Mission Antyodaya villages
• Month-on-month data on candidates covered in training batches available with SRLMs/State Skill Missions
• Inspection data also available with SRLMs/State Skills Mission
• Districts to ensure :
• Training Center commencement as per timelines prescribed
• Training center capacity utilization (at present national average is around 53% only)
Placements in DDU-GKY
Definition of Placement under DDU-GKY
• A continuous placement for three months in a job with a regular wage is considered as placement (same employer not necessary)
Accepted proof for a regular wage employment
• Salary slips from HR department of employer
• Certificate from employer:
• indicating wages paid,
• counter-signed by employee
• Supported with a bank statement that wages have been paid by crossed demand draft or money transfer
Verification of placements:
• Desk verification at two levels- PIA Q team and SRLM
• Physical verification on sample basis at three levels-PIA Q team, SRLM and CTSA
• Placement tracking by PIAs for 12 months
Placements in DDU-GKY- Role of Districts
• Districts play a critical role in monitoring :
• Movement /Migration of candidates as part of placement outside the district/State
• Placement tracking through Community Resource Persons for a period of 12 months
• Hand-holding and counseling support to candidates who have dropped out of placements
DDU-GKY – Cost components to States
• Skill gap assessment @ 1% of the total project cost
• IEC @ 1.5% of project cost
• Alumni Support @ 1.5% of project cost
• Capacity building @ 3% of project cost
• Monitoring and Evaluation @ 3.5% of project cost
• Job mela – Rs.50000 per job fair at GP level and Rs.100000 at Block level
• Migration support center @ Rs.10 lakhs per center per year
• Block support @ Rs.3.5 lakhs per block per year
19
Status of participation of Districts (as on 1.10.2017)
Scheme Number of Districts Where
program is being
implemented
Entries filed
Deen Dayal Upadhyaya Grameen
Kaushalya Yojana
563 243
DDU-GKY Success Stories
ATUL KR MISRA,
a 12th pass unemployed youth from
Hardoi District in Uttar Pradesh, is now
working with BCL Securities in New
Delhi and earns Rs. 11,000/- per month
with company provided accommodation.
He can be contacted at: +91-
8447514698
POOJA VERMA,
from Hamidpur District in Uttar Pradesh
aspired to work and serve in the area of
medicine. Today she is a Nursing
Assistant in the ICU department with
Jaypee Hospitals in Noida earning
Rs. 7,200/- monthly. She can be
contacted at: +91-8527230833
SANGEETA KUMARI
from Chatra District in Jharkhand, the
eldest child of an agrarian family of 5,
financially supported her father’s TB
treatment after working with Minacs (an
Aditya Birla Group BPO) in Ranchi,
earning Rs. 10,500/- per month.
She can be contacted at: +91-
9546383158
ANUPAM BORAH,
a 12th pass, farm labourer from
Lakhimpur, Assam is today working
at India’s foremost luxury hotel chains,
Vivanta by Taj in Housekeeping at
Guwahati, earning Rs. 7,200/- per
month + food. He can be contacted at:
+91-9401829428
BANITA BAGHE,
from Koraput District in Odisha belongs
to a fatherless family of 5. Proudly
contributing from her monthly salary of
Rs. 7,700/-, she recently won the ‘Best
Customer Service Award’ at Hypercity
Mall in Noida, where she works. She
can be contacted at: +91-8468824837
21
DDU-GKY Successful Partnerships
“Partnering with
DDU-GKY as a
Champion employer,
we will save about
3% on our EBIDTA”
- President, HR
“DDU-GKY trainees
are more
disciplined, they
inform us where
they are going and
when they will get
back to work”
- Shop Floor Supervisor“Easy to induct
DDU-GKY trained
youth into the
system because
they are
aspirational,
committed… 6 out
of top 10 performers
are from DDU-GKY”
BENGALURU DELHI / NCR HYDERABAD
- Area Manager
“There are so many
hospitals… it’s the
quality of service that
makes the difference.
With skilled manpower
as my strength, I am
confident of providing
excellent services”
RANCHI
- Medical Superintendent
22
Best Practices 1/2
23
TARGET ALLOCATION
DASHBOARD: An excel tool to allocate
targets in real time between districts and PIAs
proportional to the need of the districts based
scientifically on the number of deprived
households in that districts and the proportion
of urbanization.
KERALA ASSAM ODISHA
MOBILISATION BY DDU-GKY
STAR ALUMNI: A GP level, IEC driven
mobilisation campaign featuring ‘Star Alumni’
Shikhamoni Devi. Posters, leaflets, banners,
miking was done over 15 days before she
personally visited her peers at her hometown in
Nagaon district. The attendance on mobilisation
day rose by 150% than usual.
CANDIDATE LEVEL MIS: ORMAS has
developed and implemented a comprehensive
database which enables each candidate to be
registered as per census data and tracks them till
they are placed. This comprehensive database
thereby allows a thorough impact evaluation of the
program.
Best Practices 2/2
24
TRAINING OF TRAINERS: MSRLM
conducted a program named I-Inspire, wherein urban
trainers lived the lives of their trainees through rigorous
mix of classroom training, outbound adventure and
thorough practice sessions. The overall program
enabled them to tweak their training delivery as per
trainee’s capabilities.
MAHARASHTRA TELANGANA
ANALYSING CLASSROOM CCTV
FOOTAGES TO ASSESS TRAINER’S
PERFORMANCE: Telangana State Skill
Development Mission in association with Australian
Retail College conducted the ‘Profiling and Analysis
of Competency Training’ that used an online data-
driven assessment to identify the Interpersonal,
Facilitation and Organisation skills of the trainers.
THANK YOU
25