SAFILO GROUP MONTHLY COVERAGE REPORT
TO: Antonella Leoni, Silvia Rebuli, Elena Post, Ileana Baldo, Elena Ranzato, Tiziana Benedetti, Eden Wexler, Kelley Hayes, Kim Kaufman, Jason Johnson, Elena Post and Camila Ferrazzi CC: Edward de Valle II, Sandra P. Duhamel
FROM: Maria Teresa Garcia DATE: August 4th, 2014 SUBJECT: July 2014 Monthly Coverage Report Below please find a comprehensive summary of PR media coverage obtained and activities performed by 3A Worldwide on behalf of Safilo Group from July 1, 2014 through July 31, 2014. TOTAL NUMBER OF PRESS CLIPS: 29 TOTAL REACH: 17,102,077 TOTAL AD VALUE: $396,588.38 PRESS MATERIALS/ DOCUMENTS
• Created several new pitches during the month of July; pitches outlined below
ANGLES PITCHED – Created unique and timely pitches to communicate with the media to garner coverage surrounding Safilo Group and all its available brands in the region.
• Carrera by Jimmy Choo Men’s Collection o Carrera 6000/JCM o Markets: Costa Rica, Panama, Colombia, Peru and Chile
• Celebrity Street Syle: Shailene Woodley
o Gucci Technocolor o Markets: Costa Rica, Panama, Colombia, Peru and Chile
EVENTS
• Safilo Brazil-‐Buyers Getaway – August 3rd thru August 10th o Sent proposal for Safilo Brazil Buying Days-‐7/14 o Revised proposal sent and approved on 7/23 o Coordinating logistics for Brazil group to arrive first week of August
• Safilo SLA-‐Sunny Miami-‐ August 18th thru August 29th
o Sent proposal for Safilo SLA Buying Days with the following: § Hotel Pricing § Welcome bag options § Showroom catering § Transportation § Dinner options
o Proposal approved and signed off on 7/29
INTERVIEW OPPORTUNITIES • In Fashion Magazine-‐Colombia
o Magazine has offered two (2) page feature for Salifo in August issue o Pending e -‐mail interview with one of Safilo’s designers o Awaiting interview questions from fashion editor to be sent to Italy
§ Circulation: 67,400 § Country: Colombia § About: Magazine specializing in fashion. In addition find beauty tips, national and
international gateways, buying guides, travel, music, movies and much more.
CELEBRITY SEEDING • James Rodriguez-‐Colombian Soccer Player
o Carrera created four (4) pairs of personalized sunglasses with name and jersey of Colombian soccer player
§ Agency received request on 7/16 to find home address for sunglass delivery § Box dimensions received on 7/17 to create personalized box for sunglass delivery § Received Carrera high res logos to be included on box § Gift box was delivered to the Miami Showroom on 7/28
MISSED OPPORTUNITIES
• Art Basel 2014-‐Miami, Florida o Agency presented this opportunity and Safilo will not move forward with this opportunity as
brand is too premature.
• Latin Grammy’s 2014-‐Las Vegas, Nevada o Agency inquired about this opportunity but Safilo has no budget to participate this year.
• Miami Swim Week (Mercedes Benz)-‐Miami, Florida
o Agency sent over sponsorship opportunity to place Carrera sunglasses on models walking down the runway with top swimwear designers-‐Safilo has no budget for this sponsorship
• Smith Optics “Live the Brand” Media Day-‐ Chile
o Presented media day proposal to Safilo SLA, proposal was rejected as this is not the brands direction at the moment
MISCELLANEOUS • Reviewed editorial calendars for upcoming opportunities • Researching potential sponsorship among the region for Safilo to participate in 2014 • Sent coverage to Safilo team • Created media lists for both editors and bloggers for summer editorial delivery • Created and submitted June PR report on 7/8 • Created and submitted Q2 report on 7/24 • Sent weekly SLA Best Clips to Italy to be included on Friday’s Best International Product Editorials
o SLA highlighted in Best Clips for Esquire Colombia’s photoshoot on 7/12 • Followed up wth Revista Enkdna request sent over by Safilo Italy • Sent over updated six-‐month strategy –July through December 2014 on 7/22 • Sent over Smith Optics agency inventory on 7/30
o Water bottles to be included in Sunny Miami Welcome bags o Rest of inventory to be shipped back to showroom
CONFIRMED UPCOMING COVERAGE
• Keep Rolling-‐Argentina-‐August 2014 • Velvet Magazine-‐Venezuela-‐August 2014 • In Fashion -‐Colombia-‐August 2014 • Revista Enkdna-‐Chile-‐August 2014
PRESS COVERAGE GRID
JULY 2014 EDITORIAL COVERAGE GRID
DATE OUTLET TYPE OUTLET HEADLINE MARKET CIRCULATION PR VALUE
June 2014 MAGAZINE Infashion A ponerse la
camiseta Colombia 67,400 $30,520.00
June 2014 MAGAZINE Infashion Para ir a
trabajar Colombia 67,400 $30,659.00
July 2014 MAGAZINE Esquire Colombia No olvide los
accesorios Colombia 60,000 $32,430.00
July 2014 MAGAZINE Estilo de Vida
Vistazo a la moda verano 2014
Colombia 25,000 $29,900.00
July 2014 MAGAZINE Flow Magazine Gafas con
estilo Dominican Republic 10,000 $24,600.00
July 2014 MAGAZINE Harpers Bazaar Imprescindibles Pan
Regional 1,301,250 $33,250.00
July 2014 MAGAZINE Infashion Dior Otoñal Colombia 67,400 $30,270.00
July 2014 MAGAZINE Oceand Drive Venezuela Gucci Venezuela 70,000 $31,100.00
July 5,2014 MAGAZINE Oh! Magazine Un buen
pedicure Dominican Republic 111,550 $29,500.00
nuevos zapatos
July 10,2014 MAGAZINE Revista YA Cocina de
Invierno Chile 136,480 $26,300.00
July 1,2014 ONLINE Agenciaorbita.org
Dior y Gucci lo mas IN para las celebridades
Peru 445,717 $3,856.57
July 1,2014 ONLINE Jcmagazine.com
Dior y Gucci lo más IN para las celebridades
Peru 351,157 $4,406.63
July 1,2014 ONLINE Mm.com.do
Adopta el estilo de Shailene Woodley
Dominican Republic 46,631 $4,890.32
July 1,2014 ONLINE SerPeruano.com
Dior y Gucci lo más IN para las celebridades
Peru 399,980 $3,234.78
July 2,2014 ONLINE Generaccion.com
Dior y Gucci lo más “IN” para las celebridades
Peru 50,095 $4,602.29
July 2,2014 ONLINE Santiagochic.com
Moda chic Dior y Gucci #celebridades
Chile 477,527 $5,452.44
July 8,2014 ONLINE Todo-‐peru.com
Los famosos se dejan ver por el lente de los paparazzi
Peru 1,320,154 $5,209.63
July 9,2014 ONLINE Oceandrive.com.pa
Kit Harington, el otoño-‐invierno de Jimmy Choo llego
Panama 276,491 $8,652.80
July 17,2014 ONLINE 4wmagazine.com
Celebridades con miradas de lujo
Panama 4,356,572 $7,769.67
July 21,2014 ONLINE Luhho.com
Carrera y Jimmy Choo lanzan una exclusiva colección de gafas para hombre
Andean Region 1,102,661 $6,107.00
July 21,2014 ONLINE Zafari.cl
Lanzamiento colección exclusiva de
Chile 2,823,219 $7,847.66
Gafas Carrera por Jimmy Choo para hombre
July 22,2014 ONLINE Agenciaorbita.org
Lanzamiento de una colección cápsula exclusiva de gafas Carrera por Jimmy Choo para hombre
Peru 445,717 $3,952.33
July 22,2014 ONLINE Guaomag.com
Carrera y Jimmy choo lanzan la colección cápsula de gafas para hombre
Dominican Republic 1,751,575 $5,201.98
July 22,2014 ONLINE Jcmagazine.com
Carrera y Jimmy Choo lanzan colección de gafas para hombre
Peru 351,157 $4,659.99
July 22,2014 ONLINE Santiagochic.com
Carrera y Jimmy choo lanzan la colección cápsula de #gafashombre
Chile 477,527 $5,302.15
July 22,2014 ONLINE SerPeruano.com
Lanzamiento de una colección cápsula exclusiva de gafas Carrera por Jimmy Choo para hombre
Peru 399,980 $3,859.12
July 23,2014 ONLINE Diariolibre.com
Lentes de sol para hombres con mucho estilo
Dominican Republic 40,415 $4,102.33
July 23,2014 ONLINE Generaccion.com
Carrera y Jimmy Choo lanzan la
Peru 50,095 $4,750.06
colección de cápsula de gafas para hombre
July 23,2014 ONLINE Lifestyle.americaeconomia.com
Carrera y Jimmy Choo presentan atractiva colección de lentes para hombres
Chile 18,927 $4,201.63
Total Reach: 17,102,077 $396,588.38
SÁFILO GROUP PRESS COVERAGE ADDENDUM
July 1, 2014 – July 31, 2014
June, 2014 Circulation: 67,400
June, 2014 Circulation: 67,400
June, 2014 Circulation: 67,400
June, 2014 Circulation: 67,400
June, 2014 Circulation: 67,400
June, 2014 Circulation: 67,400
June, 2014 Circulation: 67,400
July, 2014 Circulation: 60,000
July, 2014 Circulation: 60,000
July, 2014 Circulation: 60,000
July, 2014 Circulation: 60,000
July, 2014 Circulation: 25,000
July, 2014 Circulation: 25,000
July, 2014 Circulation: 25,000
July, 2014 Circulation: 10,000
July, 2014 Circulation: 10,000
July 2014 Circulation: 1,301,250
July 2014 Circulation: 1,301,250
July 2014 Circulation: 1,301,250
July, 2014 Circulation: 67,400
July, 2014 Circulation: 67,400
July 2014 Circulation: 70,000
July 2014 Circulation: 70,000
July 5, 2014 Circulation: 111,550
July 5, 2014 Circulation: 111,550
July 10, 2014 Circulation: 136,480
July 10, 2014 Circulation: 136,480
July 1 2014 UMV: 445,717
July 1, 2014 UMV: 351,157
July 1, 2014 UMV: 46,631
July 1, 2014 UMV: 399,980
July 2, 2014 UMV: 50,095
July 2, 2014 UMV: 477,527
July 8, 2014 UMV: 1,320,154
July 9, 2014 UMV: 276,491
July 9, 2014 UMV: 276,491
July 9, 2014 UMV: 276,491
July 17, 2014 UMV: 4,356,572
July 21, 2014 UMV: 1,102,661
July 21, 2014 UMV: 1,102,661
July 21, 2014 UMV: 1,102,661
July 21, 2014 UMV: 2,823,219
July 21, 2014 UMV: 2,823,219
July 22, 2014 UMV: 445,717
July 22, 2014 UMV: 445,717
July 22, 2014 UMV: 1,751,575
July 22, 2014 UMV: 1,751,575
July 22, 2014 UMV: 351,157
July 22, 2014 UMV: 477,527
July 22, 2014 UMV: 477,527
July 22, 2014 UMV: 399,980
July 22, 2014 UMV: 399,980
July 23, 2014 UMV: 40,415
July 23, 2014 UMV: 40,415
July 23, 2014 UMV: 50,095
July 23, 2014 UMV: 50,095
July 23, 2014 UMV: 18,927
July 23, 2014 UMV: 18,927
July 23, 2014 UMV: 18,927