SEARCH ENGINE OPTIMIZATIONOrlando SEO Presentation by Robert Urban of Paperboat Media

WHAT IS SEO?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

IT’S WHERE YOU SHOW UP IN THE SEARCH ENGINE WHEN PEOPLE TYPE CERTAIN KEYWORDS OR PHRASES

PEOPLE TRUST ORGANIC LISTINGS MORE THAN PAID ADS (PPC)

SEO IS A CONSTANT ONGOING KING OF THE HILL GAME WHERE THE RULES OFTEN CHANGE

YOUR ORGANIC RANKING IS BASED ON TWO MAIN FACTORS- ON-PAGE (THINGS YOU CONTROL ON YOUR WEBSITE) AND OFF-PAGE ( THINGS YOU CAN INFLUENCE BUT NOT CONTROL)

ON-PAGE FACTORSAN IDEALLY OPTIMIZED WEB PAGEBE HYPER-RELEVANT TO A SPECIFIC TOPIC (USUALLY A PRODUCT OR SINGLE OBJECT)INCLUDE SUBJECT IN TITLE TAGINCLUDE SUBJECT IN URLINCLUDE SUBJECT IN IMAGE ALT TEXTSPECIFY SUBJECT SEVERAL TIMES THROUGHOUT TEXT CONTENTPROVIDE UNIQUE CONTENT ABOUT A GIVEN SUBJECT

OTHER ON PAGE FACTORS- SITE SPEED, DOMAIN AGE, BOUNCE RATE, PAGE AUTHORITY, AUTHOR RANK AND MANY MANY MORE!!

OFF- PAGE FACTORS- WHO LINKS TO YOU, WHO TRUSTS YOU, WHO SEES YOU AS AN AUTHORITY, SOCIAL INTERACTIONS, REVIEWS

PLEASE NEVER EVER BUY LINKS!! THIS WILL DESTROY YOUR WEBSITE RANKINGS.

DIFFERENT TYPES OF SEO

LOCAL SEO

LOCAL SEARCH MARKETING IS ESSENTIAL FOR ANY BUSINESS THAT OPERATES A BRICK AND MORTAR PHYSICAL LOCATION OR PROVIDES SERVICES WITHIN A FIXED REGION.

ORLANDO SEOORLANDO SEARCH ENGINE OPTIMIZATION

BRINGING YOU MORE TRAFFIC THAN I-4

SOME PEOPLE CALL SEO FOR DIFFERENT BUSINESS SEGMENTS OR VERTICALS SPECIFIC NAMES SUCH AS:SEO FOR SMALL BUSINESSES

SEO FOR NON-PROFIT ORGANIZATIONS

SEO FOR SERVICE INDUSTRY

SEO FOR LARGE CORPORATIONS

SEO FOR START-UPS

SEO FOR LAWYERS

SEO FOR DENTIST

VIDEO SEO

YOU CAN ALSO OPTIMIZE VIDEO TO GET YOUR CONTENT RANKED HIGHER AND ADD ANOTHER LISTING TO THE RESULTS

SO WHY CHOOSE PAPERBOAT MEDIA FOR ORLANDO SEO?

DEVELOPING A TOP TIER SEO STRATEGY REQUIRES THREE THINGS: CREATIVITY, SCIENCE AND BUSINESS EXPERIENCE. WE HAVE EXPERIENCE WITH AND UNDERSTAND EVERY ASPECT OF INTERNET BASED MARKETING AND THE TECHNICAL COMPONENTS THAT DRIVE ONLINE MARKETING. IN A WORLD WHERE EVERYONE PROFESSES TO BE EXPERTS, WHAT CAN YOU TRUST?- RESULTS.

CONTACT PAPERBOAT MEDIA TODAY AT 407-680-2400