SECURITY ANALYSIS
MR.AMIT RAJAWAT
FUNDAMENTAL ANALYSIS OF A PHARMACEUTICAL COMPANY
NEON LABORATORIES LIMITEDA HOUSE OF HI TECH PARENTERALS AND OTHER FORMULATIONS
WHAT IS A PHARMACY
• DEFINTIION : the science or profession of dispensing medicinal drugs
• Pharmacy is the health profession that links the health sciences with the chemical sciences, and it is charged with ensuring the safe and effective use of pharmaceutical drugs.
• Any company who wants to set up a business into pharmacy needs a license of F.D.A ie. Food and drug administration.
VARIOUS SEGMENTS
• Pharmaceutical MNC’s.• General practitionery (G.P).• Over the counter medicines (OTC)• Anesthesia• Anti cancer products.• Ophthelmic etc.
ACHIEVEMENTS
• ACHIEVE LEADERSHIP STATUS IN ANESTHESIA• RANKS 29 TH IN HOSPITAL SEGMENTS
• FOUR BRANDS CROSS THE MARK OF 10 CRORES
• CAGR(Compound annual growth rate)-35 -40 %.• As per the latest ORG-IMS surveys, NEON happens to be one of the 1st 100
companies in India.
• The pharmaceutical industry develops, produces, and markets drugs licensed for use as medications. Pharmaceutical companies can deal in generic and/or brand medications. They are subject to a variety of laws and regulations regarding the patenting, testing and marketing of drugs.
Monetary and credit policy
monetary policy:-• Pay suppliers on time i.e Neon is a good pay master.• It follows all the government laws, tax, statutory dues
regarding monetary policy.
credit policy:- credit facilities laid by Neon needs to be repaid within a
period of 30 days i.e for promotional items pricing structure is defined.
And for non promotional items pricing rate at times is negotiable.
PRODUCT CATEGORIES
• ANAESTHETICS AND ALLIED PRODUCTS• CRITICAL CARE PRODUCTS• ANTINEOPLASTICS• CARDIOVASCULAR PRODUCTS• HORMONES• ANTIBACTERIALS• GYNAEC AND OBSTETRIC PRODUCTS• ANALGESICS AND ANTIPYRETICS• NUTRITIONAL PRODUCTS• ANTIHISTAMINES
VISION AND MISSION
• VISION:-• To be globally respected player in
pharmaceutical industry thru strategic alliance with a commitment to the society.
• MISSION:-• To be fair to the customers and work towards
their satisfaction in every way.• To offer quality products at pricing that is
competitive worldwide.
VALUES
• Fairness and transparency in dealings.• Providing customers with the latest products,
maintaining economic value and international quality standards.
• Promoting creativity and entrepreneurship in network members.
LOCATION
• Neon’s head office is strategically located in Mumbai at Andheri , just 5 kms from Mumbai international airport.
• Neon’s manufacturing company is located at Palghar and Boisar.
HISTORY
• NEON was incorporated in the year 1982 as a well established family business associated with pharmaceutical industry for over four decades. In 1984, it realized its first production batch and became a trusted manufacturer of parenterals and other diverse products. In 1985, it launched itself into marketing with full fledge marketing team.
• Neon has since not only grown in turnover, profits and reputations but also in terms of a portfolio of winning brands that are making a mark of NEON in the market place.
FUTURE PLANS
• To be leaders in niche areas in domestic and international markets.
• To expand into new therapeutic segments, nationally and globally.
• To expand manufacturing facilities to meet increasing demand.
• To explore new markets through strategic alliance and tie ups.
Launched many products first time in India
• Cloneon inj.• Mezolam tablet• Myo-pyrolate• Ropin • Neovec 20• Artacil 100 • Anawin heavy in sterile ampoule packing
Penetrating markets through strong distribution network
• 25 distributors• (redo!!)---• 1100 stockist
Retailers
Customers
Institutions (Hospitals)<-Manufacturers -> Distributers-> Stockist->Retailers and Institutions
GLOBAL PRESCENCE
• Over the years , Neon has built a remarkable presence in supplying high quality, branded, generic formulations across the world.
• Neon exports its products to various key markets namely:-– Asia– Africa– Latin America– CIS countries
Production and distribution
• Manufacturing process requires drug license issued by FDA. Neon itself manufactures products and sells them and it also purchases products manufactured by other companies according to the contracts.
• It imports bulk drug( raw material) and manufactures the products and trades into them.
• The products manufactured by neon are sold nationally as well as internationally i.e they also export their products on a large scale.
Creating job opportunity and building strong sales force Strong sale force
and wide reach
• Sales force of 290 pse• 64 asm• 20 rsm• 5 sales manager• Total 380
Meeting 60,000 customers every month
Anaesthesiologists, surgeons, gynecologist, ICU-ICCU
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