SECURITY ANALYSIS

MR.AMIT RAJAWAT

FUNDAMENTAL ANALYSIS OF A PHARMACEUTICAL COMPANY

NEON LABORATORIES LIMITEDA HOUSE OF HI TECH PARENTERALS AND OTHER FORMULATIONS

WHAT IS A PHARMACY

• DEFINTIION : the science or profession of dispensing medicinal drugs

• Pharmacy is the health profession that links the health sciences with the chemical sciences, and it is charged with ensuring the safe and effective use of pharmaceutical drugs.

• Any company who wants to set up a business into pharmacy needs a license of F.D.A ie. Food and drug administration.

VARIOUS SEGMENTS

• Pharmaceutical MNC’s.• General practitionery (G.P).• Over the counter medicines (OTC)• Anesthesia• Anti cancer products.• Ophthelmic etc.

ACHIEVEMENTS

• ACHIEVE LEADERSHIP STATUS IN ANESTHESIA• RANKS 29 TH IN HOSPITAL SEGMENTS

• FOUR BRANDS CROSS THE MARK OF 10 CRORES

• CAGR(Compound annual growth rate)-35 -40 %.• As per the latest ORG-IMS surveys, NEON happens to be one of the 1st 100

companies in India.

• The pharmaceutical industry develops, produces, and markets drugs licensed for use as medications. Pharmaceutical companies can deal in generic and/or brand medications. They are subject to a variety of laws and regulations regarding the patenting, testing and marketing of drugs.

Monetary and credit policy

monetary policy:-• Pay suppliers on time i.e Neon is a good pay master.• It follows all the government laws, tax, statutory dues

regarding monetary policy.

credit policy:- credit facilities laid by Neon needs to be repaid within a

period of 30 days i.e for promotional items pricing structure is defined.

And for non promotional items pricing rate at times is negotiable.

PRODUCT CATEGORIES

• ANAESTHETICS AND ALLIED PRODUCTS• CRITICAL CARE PRODUCTS• ANTINEOPLASTICS• CARDIOVASCULAR PRODUCTS• HORMONES• ANTIBACTERIALS• GYNAEC AND OBSTETRIC PRODUCTS• ANALGESICS AND ANTIPYRETICS• NUTRITIONAL PRODUCTS• ANTIHISTAMINES

VISION AND MISSION

• VISION:-• To be globally respected player in

pharmaceutical industry thru strategic alliance with a commitment to the society.

• MISSION:-• To be fair to the customers and work towards

their satisfaction in every way.• To offer quality products at pricing that is

competitive worldwide.

VALUES

• Fairness and transparency in dealings.• Providing customers with the latest products,

maintaining economic value and international quality standards.

• Promoting creativity and entrepreneurship in network members.

LOCATION

• Neon’s head office is strategically located in Mumbai at Andheri , just 5 kms from Mumbai international airport.

• Neon’s manufacturing company is located at Palghar and Boisar.

HISTORY

• NEON was incorporated in the year 1982 as a well established family business associated with pharmaceutical industry for over four decades. In 1984, it realized its first production batch and became a trusted manufacturer of parenterals and other diverse products. In 1985, it launched itself into marketing with full fledge marketing team.

• Neon has since not only grown in turnover, profits and reputations but also in terms of a portfolio of winning brands that are making a mark of NEON in the market place.

FUTURE PLANS

• To be leaders in niche areas in domestic and international markets.

• To expand into new therapeutic segments, nationally and globally.

• To expand manufacturing facilities to meet increasing demand.

• To explore new markets through strategic alliance and tie ups.

Launched many products first time in India

• Cloneon inj.• Mezolam tablet• Myo-pyrolate• Ropin • Neovec 20• Artacil 100 • Anawin heavy in sterile ampoule packing

Penetrating markets through strong distribution network

• 25 distributors• (redo!!)---• 1100 stockist

Retailers

Customers

Institutions (Hospitals)<-Manufacturers -> Distributers-> Stockist->Retailers and Institutions

GLOBAL PRESCENCE

• Over the years , Neon has built a remarkable presence in supplying high quality, branded, generic formulations across the world.

• Neon exports its products to various key markets namely:-– Asia– Africa– Latin America– CIS countries

Production and distribution

• Manufacturing process requires drug license issued by FDA. Neon itself manufactures products and sells them and it also purchases products manufactured by other companies according to the contracts.

• It imports bulk drug( raw material) and manufactures the products and trades into them.

• The products manufactured by neon are sold nationally as well as internationally i.e they also export their products on a large scale.

Creating job opportunity and building strong sales force Strong sale force

and wide reach

• Sales force of 290 pse• 64 asm• 20 rsm• 5 sales manager• Total 380

Meeting 60,000 customers every month

Anaesthesiologists, surgeons, gynecologist, ICU-ICCU