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SEO

STRATEGIES

List with the eBay CatalogThe eBay catalog is an online library of product information and images for you to use when listing on eBay. Listing with

the eBay catalog will increase exposure for your items in the Google Search Experience.

WhenavailablealwayslistwiththeeBaycatalog.

ResearchtheproducttofinduniqueidentifyingcodessuchasUPC,ISBN,brandandmanufacturerpartnumbers(MPN).WhennotusingthecatalogadduniqueidentifierstotheitemspecificssectiontoincreaseexposureonandoffeBay.

Identifydescriptivewordsabouttheproduct:thebrandname,modelnumber,color,size,andfeatures.Usetheminthetitleanddescriptions.

Reviewcarefully.Makesuretheproductyouselectisexactlytheitemyouplanonselling.

Research KeywordsThe purpose of keyword research is to identify

phrases and words that users commonly search. Look for keywords that help uniquely identify the importance of your product.

Identifycommonkeywordstypicallyusedwiththeproduct.Thesemayincludetheproductname,productsynonyms,andprimaryproductfeatures.

Usekeywordresearchtools,suchasGoogleKeywordToolsandBayEstimator,toidentifyhigh-traffickedkeywordsabouttheproduct.

Selectkeywordsthathelpsellyourproductbetter.Usewordslike“refurbished”and“original,”forexample.

Usekeywordsintheproducttitleanddescription.

Improve Listing TitlesThe title is a key factor in how people find your listing in both Google and eBay.

Includethecoreproductname.

AvoidusingeBay-centrictermslike“NWT.”

Identify1-2keywordsabouttheproductthatwillmakethetitleunique.(Donotstuffkeywordsintotitles.)

Createatitlestrategytouseacrossyourlistings.Forexample:Luxury Watches: IWC Watch from Luxury Watch Seller.

Improve Item DescriptionsItem descriptions help buyers connect with your product. When reviewing your product listing, be

sure to include keywords that buyers may have used to find your product.

Reviewkeywordsthatareintitledescription.

Includekeywordssuchasbrandname,model,storename,andwebsites.

Makesureyourdescriptionisatleast200wordsinlength.

Avoidkeywordstuffing.

ConsiderusingkeywordsthatareeBay-centric:“newwithtags,”forexample.

UseformattinglikeBoldandItalicsintheitemdescription.

Use LinksLinks factor heavily in Google search ranking. Links help sellers signal to Google which keywords are important to a particular

listing page.

Identifypagesorlistingstowhichyouwilllink,suchastheStorehomepageorotheritemsyoufeelpotentialbuyersshouldsee.

Selectkeywordsthatbuyersmightemployassearchterms.Usetheseasyourlinkanchortext.

Provide Quality ImagesImages improve the user’s experience when reviewing the listing. The quality and accuracy

of the images increase time spent on the listing and ultimately improves bids on (and sale of) items.

Makesureproductphotosareclearandappropriatelylit.

Useimagesthathighlightproductfeatures.

Utilize StoresYour Store is a powerful promotional tool. It can help attract shoppers on eBay and shoppers looking for

your products and brands elsewhere. Stores offer tools that will allow you to include navigational, topical, and promotional pages.

Createastorenamethatreflectsyourbrandandthetypesofproductsyousell.

MakeuseofyourStoredescriptionbysummarizingtheproductsyousellin140charactersorless.

Createdescriptivestorecategoriesforwhichyouwillalwayshaveproductsavailable.

» Refine categories based on attributes, like location, features, and high search terms.

Createcustompageswithuniquecontenttoprovideuserswithusefulinformation.

Buildahealthynetworkoflinksbetweenstorepagesanditemlistings.

Engage through Social MediaSocial media is a key metric that influences search engines’ results. The behaviors and

ways which eBay users share your products and Store pages will ultimately impact traffic to your listings.

Findasocialplatformthatyoufeelcancreateengagementwithyourproduct:Facebook,Twitter,YouTube,Tumblr,Pinterest,etc.

Createinterestbysharingproductsthatcontainthebestcontent.(Youdon’thavetoshareeveryproductlisted.)

Buildandengageyouraudience.Usesocialmediatoanswerquestionsaboutyourproductortomoderatetopicsthatarerelevanttoyourproducts.

Develop Product GuidesWriting a useful guide to a product can help attract external hits from the major search engines.

WriteusefularticlesandguideswithexpertinformationaboutrelevantproductsyouselloneBay.Focusoncreatingcontentthatisdescriptiveandeducational.

BesuretoincludelinkstootherrelevantpagesandproductsoneBay.Considerlinksasahelpfultoolforreadersandusersoftheguide.

Postyourguide(withlinks)onblogsandotherexternalwebsites.

Youcanhelpbuildyourcustomerbase

andvisitstoyoureBayStorebyemploying

searchengineoptimization(SEO)tactics.

HereareafewtriedandtrueSEOstrategies

tohelpyouincreasethevisibilityof—and

traffic to—your products and Storefront

oneBay.

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