Signs & Symbols: Graphic Meaning
Pictograms Phonograms
th
Rebus
Ideogram Monogram
Coat of Arms
Trademarks
Logotype Printers' Mark
Logos
first logoPeter Behrens(1868–1940)
first logo for signage systemEdward Johnston - 1916
Raymond Lowey
Isotypes
Otto Neurath – 1920s Gerd Arntz
Olympic Symbols
1936
1972 2008
1940
Henry Dreyfuss & AIGA 1972
Interpretation
Perception
Branding
Anti-branding