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Signs & Symbols: Graphic Meaning. Pictograms Phonograms. th. Rebus. Ideogram Monogram. Coat of Arms. Trademarks. Logotype Printers' Mark. Logos. first logo Peter Behrens (1868–1940) . Raymond Lowey. first logo for signage system - PowerPoint PPT Presentation
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Signs & Symbols: Graphic Meaning
Pictograms Phonograms
th
Rebus
Ideogram Monogram
Coat of Arms
Trademarks
Logotype Printers' Mark
Logos
first logoPeter Behrens(1868–1940)
first logo for signage systemEdward Johnston - 1916
Raymond Lowey
Isotypes
Otto Neurath – 1920s Gerd Arntz
Olympic Symbols
1936
1972 2008
1940
Henry Dreyfuss & AIGA 1972
Interpretation
Perception
Branding
Anti-branding
