• Singapore
• Japan
• Korea
• Hong Kong
• Taiwan
• India
• Malaysia
Asia Pacifica world leader in the MICE industry
680 Million USD!!
Target
Provides one-on-one meetings for organizers and suppliers to negotiate and discuss future business opportunities.
• Key buyers
• Planners
• Decision-Makers
• Ex. Garment machines, bakery…
MICE Asia Expo in Singapore
• Recent venue and restaurant openings
• Guides on how to run events
• Event concepts
• Social media
• How to negotiate when choosing venues
• Deciding on locations for events and general buying tips
• Running and growing a sales team
• Marketing for events … etc
MICE industry enters a bustling periodHow to be eye-catching!
HRH Communications officer gives suggestions on successful promotion!
• Both personally relevant and impressive
• Invest in high technology and human resource
• Understand client’s corporate culture
Example
•Recruit graduates for IBMGiant screen at campus theatreShow movie-like videoHigh-tech stage presentation
Result – some of the students wanted to work for the employer forever!!
MICE Growth & Income MICE Growth & Income in Thailandin Thailand
Bravo ThailandBravo Thailand !! -The money that came-The money that came
$$ MICE contributes 8.95%8.95% of Thailand’s overall tourism market & 0.6%0.6% of its national GDP
In the year 2012…
$$ 895,224 visitors
$$ 2.66 billion US dollars of industry revenue (79.8 billion NT dollars)
The money yet to comeThe money yet to come -Mr. Sridama’s new year resolutions for 2013-Mr. Sridama’s new year resolutions for 2013
The money yet to comeThe money yet to come -Mr. Sridama’s new year resolutions for 2013-Mr. Sridama’s new year resolutions for 2013
The money yet to comeThe money yet to come -Mr. Sridama’s new year resolutions for 2013-Mr. Sridama’s new year resolutions for 2013
Some thoughts…Some thoughts…Business platforms are great,
but would they still be effective when there are simply too many platforms? And if the meetings
are over-commercialized, wouldn’t people lose sight of the
real focus?