In 2012TV advertising is $64 billionDigital marketing was $38 billion
TV vs Digital Ad DollarsTV advertising market size vs digital marketing total spend
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Source: PwC via MarketingCharts Dec 2013
Major Media Ad Spending
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2013TV Ad Spend$66B
Internet Ad Spend$42B
Broadcast TV $20 cpmCable TV $18 CPMRadio $5 cpmMagazines $20Newspaper $35Out of Home $4Internet $11Direct mail $40 CPM
Comparative Media CostsCost per Thousand (CPM): Cost to reach 1,000 users or impressions
Source: OAAA, 2011
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Dr. Augustine Fou – Agency Czar“I advise clients on optimizing ads and ad spend across all channels – offline and online.”
FORMER CHIEF DIGITAL OFFICER, HCG
(OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickzSlideshares: http://bit.ly/augustine-fou-slidesharesLinkedIn: http://linkd.in/augustinefou
Related Slideshareshttp://www.slideshare.net/augustinefou/usefulness-of-advertising-by-augustine-fou-marketing-consigliere
http://www.slideshare.net/augustinefou/digital-advertising-benchmarks-2014-by-augustine-fou
http://www.slideshare.net/augustinefou/mythbusting-tv-advertising-by-augustine-fou
http://www.slideshare.net/augustinefou/effectiveness-of-digital-ads-by-augustine-fou
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http://www.slideshare.net/augustinefou/digital-time-per-week-surpasses-tv-time-per-week-by-augustine-fou
http://www.slideshare.net/augustinefou/digital-ad-malpractices-investigated-by-augustine-fou-technical-forensics
http://www.slideshare.net/augustinefou/video-ads-vs-tv-ads-by-the-numbers-comparison-by-augustine-fouAugustine Fou- 5 -
Most Effective Ads for College Students
http://www.marketingcharts.com/wp/television/data-dive-us-tv-ad-spend-and-influence-22524/