In 2012TV advertising is $64 billionDigital marketing was $38 billion

TV vs Digital Ad DollarsTV advertising market size vs digital marketing total spend

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Source: PwC via MarketingCharts Dec 2013

Major Media Ad Spending

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2013TV Ad Spend$66B

Internet Ad Spend$42B

Broadcast TV $20 cpmCable TV $18 CPMRadio $5 cpmMagazines $20Newspaper $35Out of Home $4Internet $11Direct mail $40 CPM

Comparative Media CostsCost per Thousand (CPM): Cost to reach 1,000 users or impressions

Source: OAAA, 2011

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Dr. Augustine Fou – Agency Czar“I advise clients on optimizing ads and ad spend across all channels – offline and online.”

FORMER CHIEF DIGITAL OFFICER, HCG

(OMNICOM)

MCKINSEY CONSULTANT

CLIENT SIDE / AGENCY SIDE EXPERIENCE

PROFESSOR AND COLUMNIST

ENTREPRENEUR / SMALL BUSINESS OWNER

PHD MATERIALS SCIENCE (MIT '95) AT AGE 23

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Most Effective Ads for College Students

http://www.marketingcharts.com/wp/television/data-dive-us-tv-ad-spend-and-influence-22524/