Social Media Marketing: Piece of the PuzzleKelly Loudermilk
AgendaWhy Social Media
DOs and DON’Ts
Questions
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WHY Use Social Media?
• Facebook – 850 Million Monthly Users!• 77% of Business to Consumer Businesses acquire Customers from FB.
• Twitter – 107 Million Users and growing!• 34% of Marketers generated leads from Twitter.
Everyday More Customers are seeking out Businesses to connect too Online!
Connecting you to the WORLD!
• Focus on Posting the END of the WEEK!• Post between 1pm-4pm Local Time!• WEEKENDS!
• Engagement rates reported 32% higher• Thursday and Friday – 18% higher engagement rates!
Think before you post: “is this something I would like to see?”
• Tweeting OFF Peak is BEST!• Posting at Less Popular times increase your visibility• Post Right before Lunch!
• More Business 2 Business relationships!• Real Time Chats!
• Use your “#” Wisely!!!!!
Followers are MORE Fickle on Twitter than ANY OTHER platform!
• Before or After Workdays!• 7-9am or 5-6pm Local Time is IDEAL!• DON’T POST ANYTHING after 3pm Fridays!
• NETWORKING!!!!!!
Keep it Professional!!!!!
DO• Keep Content Current –
Remember the Oreo Ad – “You can still Dunk in the Dark!”
• Keep Everything Positive – A Smile goes farther than a frown!
• Talk About Yourself – Make it Personable!
• Self Promote - 80% of your content should be personable and engaging, with only 20% of it being self-promoting.
• Tell your Customers to LIKE or FOLLOW you – Show them Why and How to!
• Talk About Yourself! – Don’t Brag!
DON’T
DOs and DON’Ts!!
DON’T AUTOMATE YOUR POSTS!
Picture Page LayoutYour picture caption can go here. Picture from PresenterMedia.com
Resources
http://www.business2community.com/social-media/10-rules-every-business-must-know-posting-social-media-content-0835615#!ZO8ot
http://theundercoverrecruiter.com/social-media-obsession-career/
http://theundercoverrecruiter.com/how-what-when-share-social-media/
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