Social Media Marketing: Piece of the PuzzleKelly Loudermilk

AgendaWhy Social Media

Facebook

LinkedIn

DOs and DON’Ts

Questions

Item 1

Twitter

Item 2

Item 3

Item 4

Item 5

Item 6

WHY Use Social Media?

• Facebook – 850 Million Monthly Users!• 77% of Business to Consumer Businesses acquire Customers from FB.

• Twitter – 107 Million Users and growing!• 34% of Marketers generated leads from Twitter.

Everyday More Customers are seeking out Businesses to connect too Online!

Connecting you to the WORLD!

Facebook

• Focus on Posting the END of the WEEK!• Post between 1pm-4pm Local Time!• WEEKENDS!

• Engagement rates reported 32% higher• Thursday and Friday – 18% higher engagement rates!

Think before you post: “is this something I would like to see?”

Twitter

• Tweeting OFF Peak is BEST!• Posting at Less Popular times increase your visibility• Post Right before Lunch!

• More Business 2 Business relationships!• Real Time Chats!

• Use your “#” Wisely!!!!!

Followers are MORE Fickle on Twitter than ANY OTHER platform!

LinkedIn

• Before or After Workdays!• 7-9am or 5-6pm Local Time is IDEAL!• DON’T POST ANYTHING after 3pm Fridays!

• NETWORKING!!!!!!

Keep it Professional!!!!!

DO• Keep Content Current –

Remember the Oreo Ad – “You can still Dunk in the Dark!”

• Keep Everything Positive – A Smile goes farther than a frown!

• Talk About Yourself – Make it Personable!

• Self Promote - 80% of your content should be personable and engaging, with only 20% of it being self-promoting.

• Tell your Customers to LIKE or FOLLOW you – Show them Why and How to!

• Talk About Yourself! – Don’t Brag!

DON’T

DOs and DON’Ts!!

DON’T AUTOMATE YOUR POSTS!

Picture Page LayoutYour picture caption can go here. Picture from PresenterMedia.com

Resources

http://www.business2community.com/social-media/10-rules-every-business-must-know-posting-social-media-content-0835615#!ZO8ot

http://theundercoverrecruiter.com/social-media-obsession-career/

http://theundercoverrecruiter.com/how-what-when-share-social-media/