Social media vs governments:up close and slightly uncomfortable?
Clo Willaerts (@bnox)Gent, 29 March 2012
technologynetwork effectactivismrealtimetransparancy
technologynetwork effectactivismrealtimetransparancy
The social media revolution?
Paul Revere (1735 - 1818)
Vulnerable technology
technologynetwork effectactivismrealtimetransparancy
The Network Effect
The Network effect:perfect for political campaigns?
Social objects: appeals
Social objects:#fail
Social objects:Occupy the SEC
U.S. Local elections:Promoted Tweets
#NS2012@nicolassarkozy
technologynetwork effectactivismrealtimetransparancy
Citizen journalism
http://www.youtube.com/watch?v=TZ05rWx1pig
Leaderless activism
Occupy X
Casual activism
NIMBY(And don't move my cheese)
technologynetwork effectactivismrealtimetransparancy
Speed: #fail vs expectations
Crisis vs expectations
Crisiscentrumon Facebook
technologynetwork effectactivismrealtimetransparancy
Transparancy & Open Government
Memorandum on Transparency and Open Government, issued on January 21,. 2009
Goverment & social media:mixed views
http://www.slideshare.net/PewInternet/future-of-the-internet-role-of-the-web-and-new-media-in-the-public-sector
Usa.gov
Catalunya
272 social accounts and profiles
122,000 followers on Twitter
50,000 on Facebook
770,000 views of theYT videos
Photo of the day: White House
Responding in a FB video:Bill Clinton
Public debate:#Healthcare
YouTube: the House Hub& the Senate Hub
Global diplomacy@euHvR
Obama:Rockstar politician
Living in public:the downside
Public debate
Public debate:the downside
Brands vs people
Social media mix:early adopter
Social media mix:clear ambitions
Oversharing: Lamebook.com
Politie Mechelen
Improve citizen participation:Breda Morgen
Boston: CitizenConnect app
Boston: Adopt a hydrant
Honolulu: adopt a tsunami siren
Seattle: clear out clogged storm drains
Chicago: show sidewalks when it snows
Boston: Discover public schools
Social media as miners' canary:U.N. Global Pulse
http://www.unglobalpulse.org/
Final tips
1) be findable
2) be likeable
3) be shareable