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Social media vs governments: up close and slightly uncomfortable? Clo Willaerts (@bnox) Gent, 29 March 2012

Social Media and governments: up close and slightly uncomfortable?

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My slides for today's VVSG Trefdag Hét tweejaarlijkse rendez-vous van de lokale besturenGhent · http://www.trefdag.be

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Page 1: Social Media and governments: up close and slightly uncomfortable?

Social media vs governments:up close and slightly uncomfortable?

Clo Willaerts (@bnox)Gent, 29 March 2012

Page 2: Social Media and governments: up close and slightly uncomfortable?
Page 3: Social Media and governments: up close and slightly uncomfortable?

technologynetwork effectactivismrealtimetransparancy

Page 4: Social Media and governments: up close and slightly uncomfortable?

technologynetwork effectactivismrealtimetransparancy

Page 5: Social Media and governments: up close and slightly uncomfortable?

The social media revolution?

Page 6: Social Media and governments: up close and slightly uncomfortable?

Paul Revere (1735 - 1818)

Page 7: Social Media and governments: up close and slightly uncomfortable?

Vulnerable technology

Page 8: Social Media and governments: up close and slightly uncomfortable?

technologynetwork effectactivismrealtimetransparancy

Page 9: Social Media and governments: up close and slightly uncomfortable?

The Network Effect

Page 10: Social Media and governments: up close and slightly uncomfortable?

The Network effect:perfect for political campaigns?

Page 11: Social Media and governments: up close and slightly uncomfortable?

Social objects: appeals

Page 12: Social Media and governments: up close and slightly uncomfortable?

Social objects:#fail

Page 13: Social Media and governments: up close and slightly uncomfortable?

Social objects:Occupy the SEC

Page 14: Social Media and governments: up close and slightly uncomfortable?

U.S. Local elections:Promoted Tweets

Page 15: Social Media and governments: up close and slightly uncomfortable?

#NS2012@nicolassarkozy

Page 16: Social Media and governments: up close and slightly uncomfortable?

technologynetwork effectactivismrealtimetransparancy

Page 17: Social Media and governments: up close and slightly uncomfortable?

Citizen journalism

http://www.youtube.com/watch?v=TZ05rWx1pig

Page 18: Social Media and governments: up close and slightly uncomfortable?

Leaderless activism

Page 19: Social Media and governments: up close and slightly uncomfortable?

Activism / hacktivism

http://gawker.com/5852297/

Page 20: Social Media and governments: up close and slightly uncomfortable?

Occupy X

Page 21: Social Media and governments: up close and slightly uncomfortable?

Casual activism

Page 22: Social Media and governments: up close and slightly uncomfortable?

NIMBY(And don't move my cheese)

Page 23: Social Media and governments: up close and slightly uncomfortable?

technologynetwork effectactivismrealtimetransparancy

Page 24: Social Media and governments: up close and slightly uncomfortable?

Speed: #fail vs expectations

Page 25: Social Media and governments: up close and slightly uncomfortable?

Crisis vs expectations

Page 26: Social Media and governments: up close and slightly uncomfortable?

Crisiscentrumon Facebook

Page 27: Social Media and governments: up close and slightly uncomfortable?

technologynetwork effectactivismrealtimetransparancy

Page 28: Social Media and governments: up close and slightly uncomfortable?

Transparancy & Open Government

Memorandum on Transparency and Open Government, issued on January 21,. 2009

Page 29: Social Media and governments: up close and slightly uncomfortable?
Page 30: Social Media and governments: up close and slightly uncomfortable?

Goverment & social media:mixed views

http://www.slideshare.net/PewInternet/future-of-the-internet-role-of-the-web-and-new-media-in-the-public-sector

Page 31: Social Media and governments: up close and slightly uncomfortable?

Usa.gov

Page 32: Social Media and governments: up close and slightly uncomfortable?

Catalunya

272 social accounts and profiles

122,000 followers on Twitter

50,000 on Facebook

770,000 views of theYT videos

Page 33: Social Media and governments: up close and slightly uncomfortable?

Photo of the day: White House

Page 34: Social Media and governments: up close and slightly uncomfortable?

Responding in a FB video:Bill Clinton

Page 35: Social Media and governments: up close and slightly uncomfortable?

Public debate:#Healthcare

Page 36: Social Media and governments: up close and slightly uncomfortable?

YouTube: the House Hub& the Senate Hub

Page 37: Social Media and governments: up close and slightly uncomfortable?

YouTube + infographics:Rep. Paul Ryan

http://budget.house.gov/

Page 38: Social Media and governments: up close and slightly uncomfortable?

Global diplomacy@euHvR

Page 39: Social Media and governments: up close and slightly uncomfortable?

Obama:Rockstar politician

Page 40: Social Media and governments: up close and slightly uncomfortable?

Living in public:the downside

Page 41: Social Media and governments: up close and slightly uncomfortable?

Public debate

Page 42: Social Media and governments: up close and slightly uncomfortable?

Public debate:the downside

Page 43: Social Media and governments: up close and slightly uncomfortable?

Brands vs people

Page 44: Social Media and governments: up close and slightly uncomfortable?

Social media mix:early adopter

Page 45: Social Media and governments: up close and slightly uncomfortable?

Social media mix:clear ambitions

Page 46: Social Media and governments: up close and slightly uncomfortable?

Oversharing: Lamebook.com

Page 47: Social Media and governments: up close and slightly uncomfortable?

Politie Mechelen

Page 48: Social Media and governments: up close and slightly uncomfortable?

Improve citizen participation:Breda Morgen

Page 49: Social Media and governments: up close and slightly uncomfortable?

Boston: CitizenConnect app

Page 50: Social Media and governments: up close and slightly uncomfortable?

Boston: Adopt a hydrant

Honolulu: adopt a tsunami siren

Seattle: clear out clogged storm drains

Chicago: show sidewalks when it snows

Page 51: Social Media and governments: up close and slightly uncomfortable?

Boston: Discover public schools

Page 52: Social Media and governments: up close and slightly uncomfortable?

Social media as miners' canary:U.N. Global Pulse

http://www.unglobalpulse.org/

Page 53: Social Media and governments: up close and slightly uncomfortable?

Final tips

1) be findable

2) be likeable

3) be shareable

Page 54: Social Media and governments: up close and slightly uncomfortable?

Thank you very much!@bnox

[email protected]

slideshare.net/bnox