Download pdf - Social Media Case Study: Homeshop18’s #ShoppingMakesMeHappy Announces New Brand Mascots on Digital Achieving Over 100 million+ Impressions

June 4, 2014 – 2 Days to go!

@PurrfectBilly @pAwesomeSunny

@PurrfectBilly’s

take on Twitter!

@pAwesomeSunny’s

take on Twitter

Overnight stars On

Twitter!

Launch Day

June 6, 2014

Meet our Shopping Guides…

Campaign launched across Digital, Print & TV

Launch of ShoppingMakesMeHappy.com

+ 3 Lakh Visits within 20 Days

+ 1.5 Lakh Views on Billy & Sunny Videos

+ 2.3 Lakhs Shares on Billy & Sunny Memes

Because it’s

all about a

‘HAPPY’ Family!

Ready to share your

#18HappyMoments?Contest asked users to share what all made them the happiest

Trended for

3 Days with an outreach of

+70 Million

June 6, 7 & 8, 2014

#18HappyMoments effect





Billy & Sunny spreading #18HappyMoments

Tweets: 54,078

Twitter Impressions: 42,719,116

Facebook Impressions: 32,374,602

Total Impressions: 75,093,718


‘TRENDS’ were set with #18HappyMoments

‘TRENDS’ were set with #18HappyMoments

Brands followed the lead

And The Happy Moments continued…

Increase

in 25K

Video

Views

Outreach of

+1 Mn

+5,000 Entries

Overall Impressions: 5,536,285

Billy & Sunny spreading

happiness on

Digital Innovation

Step 1 Like a Meme on ShoppingMakesMeHappy.com

Step 2 Subscribe on WhatsApp

Step 3 Get it on your phone & share it with all your friends!

Happy Memes doing

the rounds…

Spreading Happiness on YouTube

1,40,000+ Views on YouTube

How Happy did we make everyone?

Twitter Impressions 50,639,845

Facebook Impressions 49,895,190

Video Views 140,000

Microsite Visits 324,965

WhatsApp Subscribers 200,000

Happy Moments continue to grow with the #18HappyDays Challenge…

Overall Outreach:100M+