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From Status Updates to Brand Storytelling The Evolu9on of Social Media July 2012
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USERS SPEND 50% MORE TIME ON WEBSITES WHEN LOGGED IN VIA FACEBOOK CONNECT
THE #1 SOCIAL NETWORK IN 33 OF THE 40 MARKETS
COMSCORE TRACKS
has proven to be a in communica:ons. Its cannot be overstated.
ACCOUNTS FOR 1 OF EVERY 7 MINUTES
ON THE WEB
3 OF EVERY 4 MINUTES SPENT
SOCIAL NETWORKING
800+ MILLION PEOPLE = 55% OF THE
WORLD’S ONLINE AUDIENCE
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are prone to to fans, oKen trea:ng ‘owned’ social media connec:ons
like paid media.
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The is that many marketers and agencies default to the as their ‘social strategy’
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Social Media Industrial Complex
• Likes! Comments! Shares! Fans! • Content Report • Sen:ment Analysis • Response Management • Workflows • Applica:ons & Tabs • Facebook Rules • Popularity contest • Design assets • Paid media spend • Ad campaigns • ROI
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What’s Your Story?
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Communica9ons Challenge
Marke9ng Marke9ng 2.0
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Social Enterprise
“An organisa:on that
, rather than maximizing profits for external shareholders.”
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Revenge of the Humani9es
Social Media is
in more efficient and effec:ve ways.
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Ecosystem of Niche Networks
People are choosing more personalized and curated
experiences, and look for
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BAKING RECIPES Ingredients & Equipment
BAKE PARTIES Friends & Fans
PLACES Offers
Integrated Life: On & Off
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“The
hasn’t been the new :meline, a Mafia
assassina:on game, or even the company’s ini:al public
offering –
, best known for playing Mr Sulu in the original Star Trek
series.”
Be Yourself.
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Be Interes9ng.
The ‘Ten Most Followed Users on Pinterest’ are not
famous celebri:es but have created brands of themselves through their social media
storytelling.
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Be Visual.
Photos are powerful of the world around us.
Brands are leveraging Photography to tell stories and .
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Be Collabora9ve.
Leverage evolving
to transform how a brand can drive relevant
and .
so people can come together to
and one another.
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Be Topical.
Storify allows brands to around a
specific topic, event, concept or idea and
around it
onto brand sites or Tumblr and can be easily
, and
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Heineken’s “Sunrise belongs to moderate drinkers” campaign is involving consumers to take and tag photos of their best sunrise moments, making
.
Be Prolific.
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Be Civic.